Cablefax The Magazine May 2023 - 95

PROGRAMMATIC PRO
David Solomon
President & CEO
Viamedia
HOMETOWN: Lexington, KY
FAVORITE SPORTS TEAM: Kentucky Wildcats and Denver
Broncos
I WANT 30 SECONDS IN AN ELEVATOR WITH: This is a very
easy answer! I wish I could have 30 seconds in an elevator with
my father, Bernard " Bunny " Solomon. He passed when I was 17
years old and every day I live to make him proud of me.
With a background in media sales, Solomon has established Viamedia
as a leader in programmatic TV advertising. The past year
saw the company grow to more than 60 markets across the U.S.
and place more than 1 million ads a day. Over the next two years,
Solomon's focus will be on developing new revenue streams for its
partner companies using technologies that allow video providers
to develop business within their respective communities.
100
Q&A
WHERE DO YOU WORK MOST
FREQUENTLY-HOME, OFFICE, ROAD? I
balance work and home; however, I am a
creature who enjoys human interactions.
So, it is safe to say that I prefer to be around
my staff as often as possible.
FAVORITE PLACE YOU'VE EVER VISITED?
White Fish, Montana Skiing! Nothing is
more unique than skiing a moonlight run
covered in fog balls, and the trees make you
feel like you're skiing through maze walls
covered in snow, 100 feet high. Amazing
experience!
TV INTRO YOU WON'T SKIP? " Cheers. " The
greatest theme song in TV history! ●
FRENCH INVASION
Patrice Courtaban
EVP, Global Growth & Business Development TV5MONDE
CEO, TV5MONDE USA
HOMETOWN: Lyon, France
FAVORITE SPORTS TEAM:
PSG
I WANT 30 SECONDS IN AN
ELEVATOR WITH: Raymond
Loewy
Courtaban earned his stripes by
growing TV5MONDE to nearly
422 million cable, satellite and
OTT homes with 60 million
weekly viewers, with global
reach increasing by 5% in 2022
alone. And his pursuit of global
reach doesn't end there. He
spearheaded the addition of
six subtitle languages for the
French-language streamer
TV5MONDEplus and orchestrated
a partnership with Roku
to further expand distribution
in additional countries. Look for
Courtaban to be scouting for
additional vMVPD partnerships,
with a focus on the APAC and
African regions.
Cablefax100.com
Q&A
WHAT IMPACT COULD AI HAVE
ON THE INDUSTRY'S FUTURE?
Quoting ChatGPT: " if AI takes
over the industry, we might just
end up with shows like 'The Real
House-Bots of Silicon Valley' or
'Artificially Intelligent Idol'! "
INDUSTRY TOP PRIORITY
FOR 2023: Improve content
navigation and user experience.
FAVORITE PLACE YOU'VE
EVER VISITED? Umbria, Italy
LAST TV SERIES WATCHED:
" Snabba Cash " ●
May 2023
45%
55%
Read honorees' entire Q&As
at Cablefax100.com.
95
100
We asked the
Cablefax 100
Pickleball
or Tennis?
http://www.Cablefax100.com http://www.Cablefax100.com

Cablefax The Magazine May 2023

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