Cablefax The Magazine October 2022 - 64

EMPLOYEE RESOURCE GROUP OF THE YEAR
CSG WE LEaD | CSG
CSG WE LEaD (Women Engaged in Leadership Exploration
and Development), an employee resource group created
for CSG's North American employees and dedicated to
supporting the women across its organization, came to be
in 2018 after leadership realized there wasn't enough diversity
in the senior ranks.
In the years since, the influence of the company's first ERG
has grown significantly and its hope to inspire women to
be 1% better each day has created waves throughout CSG.
A watershed moment came in 2021 as the group committed
to a transition to virtual and region-based events that
caused an explosion in its popularity and opened the door
for it to become a global ERG.
While today it has a presence in India and North America,
it also plans to dedicate significant resources to growing its
Caribbean and Latin America region along with its Europe,
Middle East and African events by the end of 2023.
WE LEaD has also launched the " POW! (The Power of
Women) " podcast to shed a spotlight on CSG's women
leaders and their everyday superpowers. The monthly podcast
is presented in a bilingual format, and the ERG hopes it
will become a space where women across the organization
can cover themes that aren't just relevant to their professional
lives, but also their personal ones.
CSG WE LEaD has made such a statement with senior
leadership that it became the template for the launch of
five more ERGs in 2022: Aspiring Allies, the Black Culture
Collective, Disabilities, Military and Pride.
ADVERTISING INITIATIVE
Avenue | AMC Networks
With more companies looking to authentically engage with
diverse audience, AMC Networks is lending a hand. It created
Avenue, a one-stop shop within its in-house branded
content studio that helps partners better reach diverse and
underrepresented audiences.
Avenue lets advertising and marketing partners create
compelling commercials or branded segments with input
from AMC Networks' talent or the " Avenue Creative Class, "
a roster of leading on- and-off-camera talent involved with
various series from " The Walking Dead " showrunner Angela
Kang to on-air talent such as Giancarlo Esposito from
" Better Call Saul. "
Launched in 2021, Avenue has seen a strong response that
has included advertisers signing on to placements in series
like " The Walking Dead " and " Dark Winds, " a police
drama with headlining Native Americans on both sides of
the camera. Clients are also joining WE tv's Thursday night
programming block that's hosted by ALLBLK, AMC Networks'
streaming service dedicated to Black TV and Film.
The Avenue even produces its own original series. " Can We
Talk About This? " evolved from an interstitial talk show that
places outdated movie stereotypes in context and dialogue
to a full series with performers, creators and influencers
discussing inclusion in entertainment. The series was selected
as a Silver Winner in the Branded Content Campaign
at the 2022 Telly Awards.
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Jordan Carlos hosts Avenue original series 'Can We Talk About This?
The Avenue is no dead-end street. The coming year will
see the introduction of tentpole opportunities that encourage
campaigns or branded content tied to specific diversity
celebrations, from Black History Month and Pride Month
to Black Business Month and the Lunar New Year. Avenue
is currently hyper-focused on reaching the Black, Latinx,
LGBTQIA+, Asian Americans and Pacific Islanders, and
Women audiences.
AMC Networks' Avenue embodies the adage that diversity
is not only the right thing to do, but also good business.
Avenue celebrates underrepresented audiences and helps
brands connect with them.
October 2022
CablefaxDiversity.com
http://www.CablefaxDiversity.com
Cablefax The Magazine October 2022

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