cfx_april-2024 - 51

RESULTS-DRIVEN
Q&A
JEFF COLLINS
President, Advertising
Sales, Marketing & Brand
Partnerships
Fox Corp.
43
Collins' unique approach to advertising earned him a
recent promotion to oversee ad sales, marketing and
brand partnerships for Fox Corp. He's credited with
doubling the in-show live brand integrations for Fox
News Media in 2023 while also bringing back more
than 120 advertisers to Fox News' 8pm primetime hour.
That's all in addition to driving revenue increases for the
network's weekend primetime programming. Collins will
get more chances to bolster Fox Corp.'s ad sales as a
major election year gets underway.
WHICH INDUSTRY
EXECUTIVE DO YOU
WISH WAS RUNNING
FOR PRESIDENT?
Marianne Gambelli.
Intelligence, integrity,
and a sense of humor.
Plus, she'd pick a great
cabinet.
BIGGEST TAKEAWAY
FROM THE
HOLLYWOOD STRIKES? It's good to be diversified with
live, reality and animation.
WHAT'S YOUR POSITION ON STANLEY CUPS (NOT THE
NHL KIND)? Big and clunky... I don't get it.
WHAT CELEBRITY WOULD YOU HIRE FOR YOUR
COMPANY AND WHY? Tom Brady. Oh, wait...he's starting
soon. I'd say Taylor Swift, so she can come to next year's
Super Bowl. ‚óŹ
We asked the Cablefax 100 what Olympics event
they'd most like to see in person this summer?
44%
Track & Field
14%
Gymnastics
11%
Swimming
More may have their chance to hit the Summer Games
when they come to L.A. in 2028.
Cablefax100.com
April 2024
51
http://www.Cablefax100.com

cfx_april-2024

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