cfx_april-2024 - 52
GAINS UPON GAINS
44
HE'LL ALWAYS
HAVE PARIS
MARK
MARSHALL
Chairman, Global
Advertising & Partnerships
NBCUniversal
STEVEN CRONEY
EVP & CFO
Comcast Cable
Croney oversees the programmatic, financial and function aspects
of Comcast Cable's business, and during the past year he
led the team to continued strong performance. For instance, under
his leadership, Q3 2023 saw an adjusted EBITDA increase for
the company of 2.6% to $8.2 billion, compared with the prior-year
quarter. The Connectivity and Platforms divisions also saw revenue
increase to $20.3 billion compared to the prior year. ●
KEEPING IT LOCAL
44
It's been less than a year
since Marshall officially took
oversight of NBCU's multibillion-dollar
ad business, but
the well-respected industry
veteran is no newcomer to
delivering strong results for
the company. He played an
integral role in piloting the
convergence of NBCU's
linear and digital sales
teams in January 2023, the
same month he became a key founding member of
the U.S. Joint Industry Committee, which champions
standards for third-party measurement vendors
conducting cross-platform long-form video currency
services. Marshall also spearheaded the latest update
to NBCU's One Platform, dubbed One Platform Total
Audience, which incorporates AI-driven planning and
activation technology powered by first-party data.
Q&A
SUMMER OLYMPICS EVENT YOU MOST WANT TO
SEE IN PERSON? I may be biased, but this year's
Paris Olympic and Paralympic Games will truly be
an incredible spectacle to watch. While basketball
is my favorite, I've always loved how the world stops
to watch gymnastics every single Olympics-and I
cannot wait for the highly anticipated return of Simone
Biles. We also have the best track and field team in
recent memory. ●
52
April 2024
45
Shook ensures that Buckeye
stands by its motto
" Live Here, Work Here,
Give Here " -and that continues
to set the operator
apart. It earned a spot on
Newsweek's 2024 Excellence
1000 Index largely
because of its charitable
spirit and financial performance.
Buckeye gives its
employees a monetary donation
for a charity of their
choice and paid volunteer
hours. On the product front, Shook ensured Buckeye
was one of the first to deploy TiVo Broadband, a video
offering bringing together the power of FAST and premium
SVOD services for broadband-only customers.
Q&A
FAVORITE WAY TO DE-STRESS? Just about every
evening, I " squad up " with my adult sons to play
video games. Not only am I able to de-stress and
channel some of my frustrations, it also helps me
maintain regular communication, connectivity and
comradery with my sons even though we are all
located in different parts of the country.
FAST FOOD GUILTY PLEASURE? Extra Hot, meat
and cheese only tacos from a regional fast-food
chain HQ'd in Tuscaloosa, AL: Taco Casa. This has
been a must visit for me every time I go home to
Alabama since college. Second would be a Double
Cheeseburger from In-N-Out Burger. ●
Cablefax100.com
GEOFF SHOOK
President
Buckeye Broadband &
MaxxSouth Broadband
http://www.Cablefax100.com
cfx_april-2024
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