cfx_december-2023 - 52

CHAMPION:
BECKY JONES
" What
truly
stands
out is
Madeline's
passion for people and
her gracious manner of
delivering her powerful
messages. "
Madeline Kissel
VP, Business Development & Affiliate Relations
Viamedia
They say never forget your roots, but Kissel does more
than remember the early days of her career. On top
of her purview spanning more than 60 sales partnerships
across 70 cities, she's heavily involved in Viamedia's internship program-
something Kissel was a member of back in 2012. She's helped numerous interns
transition to full-time roles during her time, but her dedication to fostering the
next generation of talent extends to Kissel sponsoring a local internship with a
college senior whose project centered on women thriving in male-dominated
fields. " It's essential for students to experience professional organizations before
embarking on their careers, " she says. " Over the years, I've mentored more
than six interns. Guiding and supporting young women, helping them navigate
the corporate world, has been especially rewarding. " The past year has seen
Kissel create 11 new partnerships for Viamedia while maintaining a 100% renewal
rate for existing contracts. She also led the charge on an initiative that
gauged and tracked the trends in political ad spending during the 2022 midterm
election cycle. Additionally, she is part of Viamedia's Leadership Team and
the 401K Committee to help her colleagues with their professional and financial
growth. She accomplishes whatever she puts her mind to, and that mindset
spreads to everyone she deals with. " This woman could crush anything she
wanted to do. If she said she wanted to be president-I wouldn't be surprised if
she made it happen, " says Becky Jones, Viamedia's Chief Marketing & People
Officer. " She consistently accomplishes and exceeds everything she sets her
mind to. Frankly, I am in awe of her and blessed to work with her. She has a
deep grasp of all facets of our business, from technology to digital transformation,
and she truly understands our customers' issues, always finding and
implementing affordable and powerful solutions. "
Michelle Lee
Associate Creative Director
Paramount Media Networks & MTV Entertainment
Studios
It can be challenging having to constantly find new
and exciting ways to formulate creative campaigns,
but that doesn't seem to be the case for Lee. Take her
work with " RuPaul's Drag Race, " where she played a big role in spicing up a
15-season-old series that recently had its highest ratings since its inception. But
even Lee attributes her success to overall collaboration. After all, teamwork is
what she feels helps her think one step ahead. " Collaboration and curiosity are
crucial to being able to adapt creatively. And the ethos that's always kept me
ahead of the curve: If we stay excited about what we're doing... everyone else
will too, " she says. " Being on the cutting edge means being a part of the cultural
and artistic conversation... and by putting our campaigns through the lens of
today's universal experiences, we can be the ones to shape that conversation. "
Lee has been in the Viacom family since April 2015, when she started as a production
associate before rising to senior writer/producer for ViacomCBS and
overseeing all MTVE networks including Paramount+ and Showtime in October
2020. She started her current position in April 2022 and is responsible for the
strategy behind major tentpole campaigns like the Video Music Awards, " The
Challenge " and " RuPaul's Drag Race. " " She cares deeply about her work and it
is evident in her thoughtful and innovative approach, " says Amy Campbell, CMO
for Showtime/MTV Entertainment Studios & Paramount Media Networks. " I
trust her to deliver creative results with unwavering dedication-always raising
her own high bar. "
52
December 2023
CHAMPION:
AMY CAMPBELL
" No matter
where
she goes
or what
she does,
Michelle will continue
to bring her fresh
perspective, innovative
spirit and creative
brilliance. "
CablefaxWomen.com
http://www.CablefaxWomen.com
cfx_december-2023

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