Cablefax The Magazine - April 2014 - 25

41 | Music Man
Van Toffler
Title: President, Viacom Music Group
Years in Cable: 27, but who is
counting?
Education: George Washington University
and University of Pennsylvania
Best Advice: Risk, Fail... Maybe
Win, Risk, Fail Again.
Whether you think Miley's VMA
twerking was all the rage or an outrage,
there's no denying the awards
show generated huge buzz among
the 10 million people who tuned in.
Fostering a creative environment is
a specialty of Toffler, who has also
excelled at building key relationships
in the film, TV and music community
as he has grown Viacom's brands.
MTV2 and Logo saw their highestrated
years in 2013, while CMT rat42
| Chello There
Ed Carroll
Title: COO, AMC Networks
Years in Cable: " MORE than 20. "
Education: SUNY New Paltz
Best Advice: Show up and wear a
dark suit.
Under Carroll's leadership, original
programming, viewership records,
ad revenue and global expansion
have blossomed at AMC Networks.
Just in this past year, the company
saw a 52% year-over-year increase
in digital ad sales, a swift expansion
into Asia and seven countries in Latin
more content diversity at VH1 with
new reality and scripted shows, and
he wants to bridge MTV and Logo to
help propel the latter to new heights.
This is one exec who's not afraid to
get his hands dirty: As a teenager he
worked at the N.Y. State Department
of Sanitation cleaning sewers.
ings catapulted more than 30%. Look
for Toffler to guide further growth
at CMT with a slew of new, bold
programming. He also plans to bring
America, and bold, new originals at
AMC, IFC, SundanceTV and WE tv. In
particular, Carroll's intent to distribute
the networks internationally, solidified
by the acquisition of global company
Chellomedia, exemplifies a tireless
determination to take risks and move
the company forward. And he has the
NCTA's 2013 Vanguard Award for Programming
to prove it. In the coming
year he'll take the lead on Chellomedia's
integration while continuing to
grow the networks' reach domestically
with strong original programming.
I watch majority of programming
on this device: Television
I watch the majority of programming
on this device: the TV, but
only with the audio off.
The biggest innovation in cable
over the last year: Nielsen adding
mobile measurement.
TV show I'd most like to have a
cameo in? " East Bound and Down "
but I am too late.
John, Paul, George or Ringo?
George
Cable exec I'd most like to see
twerking? Already seen it and
not telling.
Cable exec I'd least like to see
twerking? Same person as above.
I wish Congress would just...
enact gun control legislation.
Twitter or Instagram? Twitter-
you can't get in as much trouble
with 140 characters, as you can
with a photo. Or maybe you can.
One thing I would do all the time
if I could: Go see live music.
Favorite Cable Show memory:
Our concert with Moby at NCTA
Justin Bieber or Miley? Given the
love MTV has shared with Miley over
the last few months, she's my gal.
Oscars or Grammys? Video Music
Awards
Beach or mountains? Beach
Alec Baldwin.. NY or LA? Neither
Who's on tap for the next big
comeback? Justin Bieber
Favorite TV show as a kid? " Fat
Albert & The Cosby Kids " ■
Show I'd like to have a cameo in:
" Workaholics "
Frank Underwood or Nick Brody:
Frank Underwood
43 | Hulu Honcho
Michael Hopkins
Title: CEO, Hulu
Years in Cable: 19
Education: UCLA Anderson School of Management
Hopkins assumed the mantle of CEO when Andy Forssell stepped down in
October, and he finished off the year with a flourish. Revenue for the streaming
service surpassed $1 billion for the first time in 2013, and paid subscribers
currently top 5 million. Now it's up to Hopkins to keep the momentum going
and begin building his own legacy. ■
Cablefax: The Magazine
April 2014
cablefaxmag.com
25
Oscars or Grammys: EMMYS
Favorite business book: Smartest
Guys in the Room (The Rise and
Fall of Enron) ■
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Cablefax The Magazine - April 2014

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