Cablefax The Magazine - April 2014 - 39

65 | Defying Convention
Dave Howe
Title: President, Syfy and Chiller
Years in Cable: 12
Education: Reading University
Best Advice: There's always time for wine!
Howe has a knack for engaging viewers
across platforms-an increasingly useful
skill. Syfy's original drama " Defiance " turned
TV into a transmedia experience where fans
actively immersed themselves in the show's
futuristic world through a live gaming experi66
|A Trifecta of Success
Coleman Breland
Title: President,
Turner Network Sales
Years in Cable: 20
Education: BA, English, Pfeiffer College; MA, Journalism,
Radio, Television and Film, University of Georgia;
graduate studies Edinburgh University in Scotland.
Best Advice: Marry way over your head.
Lenny Daniels
Title: EVP/COO of Turner Sports
Years in Cable: 22
Education: Attended FIU
Best advice in seven words or less: Build a team or succeed less.
Donna Speciale
Title: President, Turner Entertainment and Young Adults Ad Sales
Years in Cable: 20+
Education:
Financing Turner's epic programming slate and media creations is no
small feat. Yet these three sales heroes join forces to accomplish this
herculean task year after year. Together they sell, deal, partner and
innovate their way to creating new methods of content monetization
that please both advertisers and their respective audiences. Manning
the bridge is Breland, who this year called upon his well-honed
negotiation skills to land several key long-term multiplatform affiliate
agreements, putting Turner into more homes. Speciale found similar
success crafting an integration deal with Starcom that promises
heightened organic brand integration across multiple channels.
Rounding out the list is Daniels, whose investment in Bleacher Report
paid off big when it achieved tremendous growth in key research
metrics and advertising categories.
Breland
I watch the majority of programming on this device: Still TV since kids
abscond with the tablets.
TV show I'd most like to have a cameo in: " Walking Dead " (come on,
Cablefax: The Magazine
April 2014
it's filmed in GA)
The technology that will most benefit cable over the next year is:
Whatever brings younger demos into the fold
Desert island album? R.E.M., Murmur
Favorite TV show as a kid? " Mod Squad "
Daniels
My favorite newfound hobby: Junior drag racing
One thing I would do all the time if I could: Spend time on the water
somewhere
Favorite vacation spot? Hawaii
Beach or mountains? Beach, without question
Desert island album? Boston, Don't Look Back
Dish I can make and that would impress a celebrity chef: Baby
back ribs
Speciale
John, Paul, George or Ringo? Paul
Twitter or Instagram? Instagram, now that my daughter has allowed
me to join.
My favorite newfound hobby: Soul Cycle
Oscars or Grammys? Grammys
Favorite Restaurant: Too many fantastic choices in N.Y. to choose.
Favorite vacation spot: Anguilla
Beach or mountains? Beach
Favorite TV show as a kid? " Happy Days "
Dish I can make and that would impress a celebrity chef:
Stuffed artichokes ■
cablefaxmag.com
39
ence which, in turn, impacted on-screen action.
And let's not forget " Sharknado, " which
became an instant pop-culture hit thanks to
the Twitter-verse. At Chiller, Howe is ramping
up original programming with executive producing
partners including Drew Barrymore.
My favorite newfound hobby: Drinking wine
One thing I would do all the time if I could:
Drink more wine
Favorite Restaurant: City Winery
Favorite vacation spot: Wine country
Justin Bieber or Miley? Neither, they both
whine. ■
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Cablefax The Magazine - April 2014

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