Cablefax The Magazine - April 2014 - 43

73 | A Discovery Duo
Kevin Bennett
Title: GM, Investigation Discovery
& American Heroes Channel and
EVP, Programming, Investigation
Discovery, American Heroes Channel
& Destination America (pictured
above, 2nd from right)
Years in Cable: 17
Education: MA, Communication
Theory and Research; BA, Communication
Studies; West Virginia
University
Best Advice: Never be afraid to make
the right decision.
Margaret Loesch
Title: President/
CEO, Hub
Network
Years in Cable:
43 years total in
broadcast, cable
television and
as a producer/production executive
Education: BA, plus one year of
post-graduate work
Best Advice: Never make assumptions-take
nothing for granted.
74 | Salesmen
We Buy
Steve Gigliotti
Title: President, Advertising
Sales & Marketing and
Branded Entertainment,
Scripps Networks Interactive
(pictured, right, center)
Years in Cable: 14
Education: BBA, Marketing,
University of Pennsylvania
Best Advice: Judge leaders
by those who follow.
Jon Steinlauf
Title: EVP, Advertising Sales
& Marketing, Scripps NetLoesch
has adeptly orchestrated her
vision for Hub as a family-viewing
magnet, consistently growing ratings
and distribution. Among her latest
moves, she's giving YouTube sensation
Kid President his own show,
and launching " Freaky Friday " -like
reality series " Parents Just Don't
Understand. " And coming off of a
year of ratings growth, Bennett rang
in 2014 for Military Channel with a
network name change to American
Heroes Channel and a focus on the
intersection between military and
history programming. To boot, ID
had its best ratings year in 2013 in
key demos.
Bennett
I watch the majority of programming
on this device: TV!
Beach or mountains? Being
originally from West Virginia, I am
obligated to say " Mountains "
TV show I'd most like to have a
cameo in: " Not Wives with Knives, "
for sure-maybe a shot of me
enjoying a good game on " Monday
Night Football. "
Cable's biggest innovation: The
works Interactive (pictured
below, right)
Years in Cable: 29
Education: Duke University
Best Advice: Listen more
than talk. Watch lots of
television.
Scripps' real-life Mad Men
brought in even more real
results for their company and
its 600-plus advertisers. For
the second consecutive year,
cable veteran Gigliotti carried
out a $1 billion Upfront season
in 2013 and delivered yearover-year
ad revenue growth
that outpaced the industry.
Credit goes to the stellar sales
team he assembled and
cultivated-people like his
right-hand man, Steinlauf. An
authority in his field regularly
called upon for expert analysis,
Cablefax: The Magazine
Steinlauf's cross-platform
monetization strategies drive
in revenue that adds up. These
two salesmen are the reason
Scripps' marketing and sales
group are among the top ranking
and may climb even higher.
Gigliotti
Frank Underwood or Nick
Brody: Brody! (Nobody calls
him Nick)
One thing I would do all
the time if I could: Play guitar...
classical-but it might
April 2014
take me 20 years to learn!
The tech that will most
benefit cable over the
next year: Measurement, a
standard technology that accurately
measures audience
across all platforms thereby
facilitating TV Everywhere
and also expediting dynamic
ad insertion on all platforms.
Oscars or Grammys?
Grammys! The newest and
best music in every genre...
performed by the artist.
Favorite TV show as a
fantastic quality and quantity of original
series across cable networks, the
creative range is really amazing.
Who's on deck for the next celebrity
meltdown? Betty White
Who's on tap for the next big
comeback? LL Cool J (but he won't
let you call it a comeback).
Loesch
I watch mostly on: TV... settling
down in front of our home HDTV
puts me in a very relaxed frame of
mind, but I watch our dailies on my
mini-iPad-often I do both at the
same time!
Favorite TV show as a kid:
" Alfred Hitchcock Presents " and
" Twilight Zone "
The last time I had a good laugh:
Today! Our head of programming
was in my office describing some of
our most recent comedy development...
she's very funny and so is
our development!
Dish I can make and that would
impress a celebrity chef: Real
Southern fried chicken
The day we get multiplatform
measurement is the day I... open
my favorite bottle of champagne-
Dom Perignon, of course! ■
kid? " The Cisco Kid " -
Duncan Renaldo and Leo
Carrillo.
My favorite business/
motivational book: HBR's
10 Must Reads, Harvard Business
Review Press-series,
On Leadership, On Communication
and The Essentials
Steinlauf
TV show I'd most like to
have a cameo in: " Mad Men "
Twitter or Instagram?
Instagram
Favorite vacation spot: Italy
Beach or mountains? Beach
Favorite TV show as a
kid? " Brady Bunch "
Dish I can make and
that would impress a
celebrity chef: I work at
Food Network-it can't be
done! ■
cablefaxmag.com
43
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Cablefax The Magazine - April 2014

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