Cablefax The Magazine - April 2014 - 44

75 | Pop Culture
Connoisseurs
Stephen Friedman
Title: President, MTV
Years in Cable: 16
Education: Wesleyan University
Best Advice in 7 Years or Less: " When people
talk, listen completely. " - Hemingway
Cyma Zarghami
Title: President, Nickelodeon
Years in Cable: 29
Education: University of Vermont
Zarghami jokingly told the
crowd at this year's Nick Upfront,
" I can hardly remember
2011-12. " And who can blame
her? The network's ratings
comeback has been swift and
76 | Telemundo's
Year to Remember
Jacqueline Hernández
Title: COO, Telemundo Media
Years in Cable: 10+
Education: BA Tufts University;
MBA, Baruch College
Best Advice: Follow your passion.
Mike Rosen
Title: EVP, Telemundo Ad Sales
Years in Cable: Buying Cable: 25+;
selling Cable: 1
Education: BS, Cornell University;
JD, Fordham University School of Law
Best Advice: Never stop learning.
Network execs still trying to capture
Spanish-speaking viewers may want
to take a lesson from Hernández.
Runaway telenovelas like " La Patrona "
and the hit reality competition
" La Voz Kids " rocketed the network
to ratings and viewer records. When
the dust settled, Hernández had
turned Telemundo into one of the
fastest growing broadcast networks
in primetime. Yet what's success
without the sales? In his first Upfront
leading Telemundo Media, Rosen
stacked up record numbers in 2013,
bringing aboard more than 20 new
44
when you're home to the millennial generation,
and Friedman is firing on all platforms across the
flagship network and sisters including MTV2 and
Logo. MTV2 had its most-watched year in 2013,
and the MTV app hit 2.2 million downloads in six
months. Look for more originals to fuel growth,
including new reality series " House of Food " and
" Virgin Territory. "
Friedman
TV show I'd most like to have a cameo in:
" Veep "
sweeping, and its new slate of laughs-infused
animation and live action-for TV, web and
the growing posse of Nick apps-promises to
continue the streak. Not to mention a bold new
play in the sports arena with the launch of Kids
Sports' Choice awards in July. Over at MTV,
Friedman and company twerked their way to the
most-watched VMAs in recent history last fall.
Continual brand reinvention is par for the course
advertisers and double-digit volume
growth. Plenty of success to go
around, it appears.
Hernández
TV show I'd most like to have a
cameo in: " Game of Thrones "
Frank Underwood or Nick
Brody? Frank Underwood
My favorite newfound hobby:
Binge viewing
The technology that will most
benefit cable over the next year
is: One that will drive and support
new content monetization strategies.
The day we get multiplatform
measurement is the day I... will do
cartwheels down Madison Avenue.
Rosen
I watch the majority of programming
on this device: My
Samsung TV
Frank Underwood or Nick Brody? Nick Brody
Desert island album: Sufjan Stevens' Illinois
Favorite TV show as a kid: Reruns of the
" George Burns & Gracie Allen Show. " Gracie was
a pure comedic genius.
The last time I had a good laugh: This morning
in my weekly with my boss, Van Toffler.
My favorite business/motivational book: Give
and Take, by Adam Grant. ■
The biggest innovation in cable
over the last year: Live commercials
on mun2
TV show I'd most like to have
a cameo in: Super Bowl halftime
show (air guitar)
John, Paul, George or Ringo?
John and Paul were a team. Can't
choose one!
Frank Underwood or Nick
Brody? Please! Carrie Mathison
would bring them both to justice,
and fall in love with both of them!
Twitter or Instagram? A face-toface
conversation
My favorite newfound hobby:
Spin class!
One thing I would do all the time
if I could: Spin class!
Oscars or Grammys? Latin Billcablefaxmag.com
April
2014
boards on Telemundo and mun2
Favorite Restaurant: Il Gabbiano
in Miami
Favorite vacation spot: Paris
Beach or mountains? Beach
Who's on deck for the next celebrity
meltdown? Betty White
Desert island album? The Who,
Quadrophenia
Favorite TV show as a kid?
" Monty Python "
Dish I can make and that would
impress a celebrity chef: Turkey
burger
The day we get multiplatform
measurement is the day I...
sell every audience impression we
deserve credit for.
My favorite business/motivational
book: The Art of Strategy ■
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