Cablefax The Magazine - April 2014 - 52

95 | Bigger Footprint
Mark Greenberg
Title: President/CEO, EPIX
Years in Cable: 30+
Education: BA, Providence College; MBA,
Columbia University
Best Advice: Never take " no " for an answer.
Greenberg's groundbreaking deals with Sony
PlayStation3, Microsoft, Xbox, Amazon Prime Instant
Video, and Verizon Redbox are signal a new
era for how content is delivered and enjoyed.
Meanwhile, a carriage agreement with Time
Warner Cable will dramatically expand EPIX's
footprint, and the network is already a leader in
TV Everywhere. This could be epic.
I watch mostly on this device: Still my TV,
which is now plugged into my Xbox, PS4 and
Roku consoles as well as my cable box.
The biggest innovation in cable over the
last year: Programming apps on devices
have hit a meaningful threshold.
Oscars or Grammys? Oscars
Favorite vacation spot: Nantucket
My favorite newfound hobby: Maximizing
all the inputs on the back of my TV set.
97 | Looking Up
Charley
Humbard
Title: Founder/CEO,
UP Entertainment (pictured)
Years in Cable: 33
Education: Daily!
Best Advice: Find the Lord before
you need him.
Bradley J. Siegel
Title: Vice Chairman, UP Entertainment
Years in Cable: 26
Education: BA Washington
University
Best Advice: Your passions, not
money, should drive career.
Humbard has never feared change.
And in just 90 days last summer,
the former Gospel Music Channel
changed its name to UP and quickly
became one of the fastest growing
ad-supported cable networks among
women and African-Americans. A big
reason for the success stems from
52
Humbard
I wish Congress would just...
stop it already!
Frank Underwood or Nick
Brody? Walter White
Favorite Cable Show memory:
Gospel Music Channel Choir breaking
the rules and marching through
the hall singing.
Siegel and the sales team riding their
branded Upfront bus to seven markets
in six weeks, using the mobile
venue for 100-plus client and agency
meetings with more than 1,000
advertiser and agency executives
attending. Things keep looking up:
distribution hit 65 million households,
ratings increased 29% in the demo
W25-54, even digital growth is up.
The network's Uplift Someone social
initiative's Top Secret Santa campaign
benefited 10 families in need.
cablefaxmag.com
Oscars or Grammys? Grammys,
performances vs. just self-gratifying
speeches.
Favorite vacation spot: Wherever
there are no communications
devices.
Beach or mountains? Mountains
My favorite business/motivational
book: Rework
Siegel
I watch the majority of programming
on this device: Sony 55 " 4K
TV show I'd most like to have a
cameo in: " Chicago Fire "
John, Paul, George or Ringo?
John
I wish Congress would just... all
April 2014
Cablefax: The Magazine
The technology that will most benefit
cable over the next year is: The rollout of a
critical mass of apps across multiple devices
will drive the success of TV Everywhere. ■
96 | He's the One
Alfred C. Liggins III
Title: CEO/President, TV One
Years in Cable: 10
Education: MBA, Wharton
Best Advice: Do what you
love, love what you do.
Under Liggins' guidance, original primetime series drove
TV One's ratings growth in 2013, including " News One
Now, " the first-ever daily news and information program
targeting African Americans. TV One also landed a multiyear
deal as home of the NAACP Image Awards. Success
in delivering a younger audience has inspired Liggins to
create a competitive new content strategy designed to
attract, retain and recruit younger viewers.
I watch the majority of programming on this
device: Regular TV
One thing I would do all the time if I could: Swim/
Golf
Oscars or Grammys? Grammys
Favorite vacation spot: Beach so I can swim or
Mountains where I can ski
Beach or mountains? Beach
The last time I had a good laugh: Every day ■
get fired.
Twitter or Instagram? Instagram
One thing I would do all the time
if I could: Eat
Oscars or Grammys? Grammys
Favorite Restaurant: Elio's, NYC
Favorite vacation spot: Sagaponic,
NYC
Beach or mountains? Beach
Alec Baldwin... NY or LA? NY
Who's on tap for the next big
comeback? Mel Gibson
Desert island album? Steely Dan,
Aja
Favorite TV show as a kid? " Little
Rascals "
The last time I had a good laugh:
Valentine's Day, Tommy Blaze at The
Punchline, Atlanta .
Dish I can make and that would
impress a celebrity chef: Linguini
with clams and artichokes
My favorite business/motivational
book: Positioning: The Battle
for Your Mind, by Al Ries and Jack
Trout ■
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