Cablefax The Magazine - April 2017 - 34

40. THINK GLOBALLY
International
Years in Cable: 17
Education: Hamilton College
One Word that Best Describes
Me: Focused
Paul Guyardo
Chief Commercial Officer
Discovery Communications
Years in Cable: 21
Education: Bachelor's Degree and
Master's Degree, Northwestern
University
One Word that Best Describes
Me: Passionate
J.B. Perrette
President & CEO
Discovery Networks
41. SCORE!
Marie
Donoghue
EVP, Global Business
and Content Strategy
ESPN
Years in Cable: 19
Education: BA,
Columbia College; JD,
Columbia Law School
One Word that Best Describes Me: Inquisitive
Christine Driessen
EVP & CFO
ESPN
Years in Cable: 32
Education: BS, Accounting,
Fordham University
Ed Erhardt
President, Global
Sales & Marketing
ESPN
Years in Cable: 8
One Word that Best
Describes Me: Happy
34
cablefaxmag.com
Guyardo takes calculated risks to
grow Discovery's digital and global
enterprises businesses. Despite
challenging head winds, he's
working to increase ad sales profits
for the company through unique
360-degree deals, results-driven
partnerships and innovative use of
technology and data. Case in point
is his current endeavor to leverage
Discovery's joint venture partnership
with BAMTech, a subsidiary
of MLB's digital business, to bring
premium sports content to more
viewers across Europort Digital's
products. Meanwhile, globe-trotting
Perrette, whose contract with Discovery
was extended through 2019,
sets the strategy for the company's
five international operations: Latin
America/U.S. Hispanic, Northern
Europe, Southern Europe, Central
& Eastern Europe, Middle East
and Africa (CEEMEA)
and Asia-Pacific. This
includes Discovery's recent
strategic decision
to cut Hollywood content
from its offerings
in Denmark, Finland,
Norway and Sweden in
an effort to stem costs
and focus on more unique offerings
such as Olympics content.
Guyardo Q&A
The best thing about fast broadband
is... It provides immediate
access to everything.
How long is your morning commute?
An hour and a half
What's the best way to spend
The worldwide leader has been looking for
places to lead beyond its linear home base
given the on-the-go lifestyle of its avid consumers.
One key area is digital and streaming. For
the 12 months ended last October, streaming
through WatchESPN and the ESPN app-
across computers, smartphones, tablets and
all streaming devices-averaged 8.2 million
unique devices and 1.8 billion minutes per
month, up 31 percent and 52 percent, respectively.
For Driessen, Donoghue and Erhardt, the
dealmaking triple threat, there are always new
horizons to explore. One later this year will be a
stand-alone streaming service, announced last
summer along with a plan to take a minority
stake in BAMtech. Even without these 21st
Century layers in the cake, ESPN still closed
Nielsen's 2016 ratings year as the highestrated
full-time cable network among men and
adults 18-34, 18-49 and 25-54, in both total
day and prime time.
Driessen Q&A
What are the top three qualities you look for
in a hire? Curiosity, integrity and great communication
skills
How do you celebrate your birthday? Usually
at the beach with my identical twin sister, our
April 2017
a Saturday night? A casual night
with just my wife of 26 years.
Last show I watched not on my
networks: " Bloodline "
Perrette Q&A
The best thing about fast broadband
is... Great content quickly
My OTT prediction is... OTT will
eventually also be called PayTV.
How long is your morning commute?
25 minutes or up to 14hrs...
depends on destination!
Last show I watched not on my
networks: " Goliath " ■
husbands, and as many of our children that can
get home.
What product or service could you not live
without? WatchESPN. I can see all the sports I
love whenever and wherever!
Last show I watched not on my networks:
" The Crown "
Donoghue Q&A
The best thing about fast broadband is... he
ability to watch video anywhere
Favorite Saturday morning cartoon from
your childhood? " Scooby-Doo "
Last show I watched not on my networks:
" Big Little Lies " on HBO
Best way to spend a Saturday night: Out to
dinner with friends.
Erhardt Q&A
My OTT prediction is... Advertisers will truly
appreciate the valuable audience it delivers
How do you celebrate your birthday? Going
to the theatre.
How long is your morning commute? 12-minute
walk.
Favorite Saturday morning cartoon from
your childhood? " Jonny Quest " ■
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Cablefax The Magazine - April 2017

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