Cablefax The Magazine - April 2017 - 42

56. ALL BUSINESS
Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships
NBCUniversal
Years in Cable: 20
Education: Penn State University
Beth Roberts
EVP Business Operations
NBCUniversal Cable Entertainment
Years in Cable: 14
Education: Vassar College; Boston University School of Law
One Word that Best Describes Me: Resilient
On-demand viewing is altering the video consumption at a rapid pace.
Thankfully for NBCU, these two veterans keep the company one step
ahead. Yaccarino led the " All Together " move to corral all the properties
of the biggest seller of television advertising to big results. NBCU closed
the 2016 upfront with a CPM increase of 12.5 percent over the prior
year, and is on track for another strong Upfront performance. Business
affairs maven Roberts led negotiations including the season three
renewal of " Mr. Robot " on USA Network and the multi-season renewal
of " Girlfriends' Guide to Divorce " on Bravo Media. She's also mining
long-term talent deals, including a development deal between UCP and
the Alfred Hitchcock Estate and a first-look deal with music artist Iggy
Azalea.
Roberts Q&A
What inspires you most about this industry? It keeps getting better
and better!
Three years from now, what do you hope has been invented?
Aggregator for all my SVOD needs.
What are the top three qualities you look for in a hire? Flexibility,
Smarts, Expertise.
My OTT prediction is... We'll all have them, we'll all use them.
What product or service could you not live without? Search engines.
Last show I watched not on my networks: " The OA "
Favorite podcast: 2 Dope Queens ■
57. TURN IT UP!
Coleman Breland
President
Turner Content Distribution
President
Turner Classic Movies, Turner
Years in Cable: 23
Education: BA, English, Pfeiffer College;
MA, Journalism, Radio, Television
& Film, University of Georgia, also
completed a graduate study program
at Edinburgh University in Scotland
Lenny Daniels
President & GM
Turner Sports
Years in Cable: 20+
Education: Florida International
University
Donna Speciale
President, Ad Sales
Turner Broadcasting
Years in Cable: 20+
From ratings to sports to ad sales,
Turner's had a big year. Breland
closed a record number of multi-plat42
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April
2017
Cablefax: The Magazine
form negotiations and oversaw Turner Classic Movies' launch of FilmStruck,
Turner's first domestic direct-to-consumer product that's bringing
new monetization opportunities. Daniels turned it up in the sports
department, defining the division through its association with premium
sports content-witness this year's March Madness-as well as brands
and events. He also led the formation of new digital brand ELeague.
Speciale completely restructured the Turner sales division last December,
developing a portfolio-strong team dedicated to each holding company.
She also launched new data and content ad solutions team Turner Ignite,
and helped oversee huge strides in bettering the consumer experience
by reducing commercial time on truTV and TNT by 50 percent.
Breland Q&A
What inspires you most about this industry? It never stops moving.
Fascinating people and personalities. A kid looks at the Cartoon Network
logo on your shirt and asks, with all sincerity, " do you get to talk to the
Teen Titans every day? " Can't beat it.
Three years from now, what do you hope has been invented?
Flawless auto-authentication with nothing more than voice or thumb
prints for identifiers.
What product or service could you not live without? Delta Crown
Room when your flight has been canceled... for the second time.
Favorite Saturday morning cartoon from your childhood?
" Jonny Quest "
Last show I watched not on my networks: " Walking Dead " ■
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Cablefax The Magazine - April 2017

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