Cablefax The Magazine - April 2017 - 61

90. REAL NEWS
Rob Kennedy
President & Co-CEO
C-SPAN
Years in Cable: 37
Education: BSEE, Illinois; MBA, Chicago
Booth School of Business
Susan Swain
President & Co-CEO
C-SPAN
Years in Cable: 35
Education: BA, University of Scranton (PA)
One Word that Best Describes Me:
Practical
Kennedy has been C-SPAN's president and
co-CEO since 2006, a position he shares
with his colleague Swain. Together, they are
responsible for operations at the nation's only
public affairs cable television network. They're
a well-oiled machine, having worked together
since the late '80s. While they share daily operating
responsibilities at C-SPAN, they each
have their own areas of emphasis. Swain focuses
more on content, marketing and communications;
Kennedy's areas of expertise
are technology, finance, affiliate relations, and
digital. The big decisions, especially strategic
ones, however, are made together. The pair
is active on Facebook and Twitter; they see
YouTube as a complimentary way to distribute
content and attract new viewers.
Kennedy Q&A
What inspires you most about this industry? The continued support of
C-SPAN-38 years and counting!
The biggest innovation in cable over the last year? Continued development
of voice-enabled navigation
The best thing about fast broadband is ... it keeps getting faster!
What product or service could you not live without? Waze navigation
app (See next question)
How long is your morning commute? One hour
Favorite Saturday morning cartoon from your childhood? " Jonny
Quest "
Last show I watched not on my network(s): " Hunted " on CBS
New favorite binge: " Westworld "
Favorite podcast: C-SPAN's " Q&A " ; also " The Next Track " and " Pace
The Nation "
Swain Q&A
What inspires you most about this industry? Its dynamism. The pace
of chance is breathtaking.
If President Trump tweeted about you, he would say... " not fake news "
How do you celebrate your birthday? Joyously with family and friends
What product or service could you not live without? Waze
How long is your morning commute? See above. (Totally Wazedependent)
What
does the future look like for skinny bundles and flexible packaging?
Crowded -and lots of work for interested consumers to figure
it all out.
Last show I watched not on my network(s): OWN's " Where are they
Now? "
New favorite binge: " Mozart in the Jungle "
Favorite podcast:
C-SPAN's The Communicators ■
91. OFFSHORE
FORECAST
Dave Shull
CEO
The Weather Channel
Years in Cable: 13
Education: Bachelor's,
Philosophy, Harvard;
MBA, Oxford University
One Word that Best Describes
Me: Perseverant
Under Shull's leadership,
the forecast for The
Weather Channel is clear skies. The CEO launched Local Now, an adfree,
app for mobile devices that offers real-time, hyper-local weather,
news, sports and traffic reports. Additionally, the network expanded the
use of augmented reality products within live programming. This is a
revolutionary new way to present live storm data. These cutting-edge
visual presentations and compelling storytelling provide viewers with a
deeper understanding of the science behind weather, especially in lifethreatening
situations.
Q&A
What inspires you about this industry? The round the clock effort The
Weather Channel team deploys in the field to bring safety information to
tens of millions of Americans whenever there is a storm is truly inspiring.
How do you celebrate your birthday? A scenic motorcycle ride and a
good steak dinner.
What product or service could you not live without? Peloton ■
Cablefax: The Magazine
April 2017
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61
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Cablefax The Magazine - April 2017

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