Cablefax The Magazine - April 2017 - 62

92. GOOD SPORTS
Peter Hutton
CEO, Eurosport
Discovery
Communications
Years in Cable: 34
Education: Cambridge
University
One Word that Best
Describes Me: Traveler
Karen Leever
EVP & GM,
Discovery Digital
Discovery
Communications
Years in Cable: 10
years at DirecTV, 1
½ years at Discovery
Communications
Education: Lehigh University
One Word that Best Describes Me: Loyal
It's been a banner year for this Discovery duo.
Eurosport has become the epicenter of the
company's sports coverage in Europe and Asia,
and with the 2018 Olympics approaching,
Hutton is busier than ever overseeing the channel's
profile and distribution avenues, including
a new deal to keep it as part of the Sky suite.
Leever is one of Discovery's most forwardthinking
execs. She has to be, it's a primary
part of the job description. Under her watch,
the Discovery GO suite of apps continue to gain
momentum-more than 18 million streams
and 225 percent growth-as does Discovery
VR, a market leader with more than 2.5 million
app downloads, and its Seeker digital network.
She also led Discovery's $100 million investment
and strategic partnership with Group Nine
Media last year.
Hutton Q&A:
What inspires you most about this industry?
The people, and their constant flow of new
ideas.
93. STEADY SAM
Sam Schwartz
Chief Business Development Officer
Comcast Cable
Originally hired 18 years ago by Comcast co-founder Julian Brodsky to launch the company's venture capital
business, Schwartz has helped guide Comcast's business into directions that were unimaginable almost two decades
ago. What's his focus these days? Integrating new content on various Comcast video platforms, building on
the recent Netflix and Watchable launches, and driving the syndication of the X1 platform to additional partners
worldwide. Leading Comcast's entrepreneurial initiatives is also a priority for Schwartz. ■
94. WILSON-MANIA
Michelle
Wilson
Chief Revenue
& Marketing
Officer
WWE
Years in
Industry: 25
Education: BS,
University of
Pennsylvania;
MBA, Harvard Business School
One Word that Best Describes Me: Determined
WWE reaches an average of 11 million viewers
each week in the US, and the breadth of its
audience-from young children to fans who've
watched its programming for decades-provides
some unique marketing and revenue
avenues. Wilson spends her days focused
on figuring out which will best benefit the
company. Whether flagship cable programs
" Monday Night Raw " and " SmackDown " or the
recently concluded Wrestlemania live event,
she works to drive ratings across TV properties
and digital pipelines-including touch points
for WWE's more than 750 million social media
followers. Her company-wide led campaigns
resulted in record company revenue of $729
million in 2016.
62
cablefaxmag.com
April 2017
Q&A
The biggest innovation in cable over the last
year? Comcast's investment in Buzzfeed and
Snapchat.
What product or service could you not live
without? Dunkin donuts coffee, spin class and
my iPhone.
Last show I watched not on my network(s):
" Girls "
What are the top three qualities you look for
in a hire? Strong work ethic, the ability to sell
your own ideas, common sense.
My OTT prediction is... Direct to consumer
will move from being a business development
project to a required business strategy for
global content creators. ■
Cablefax: The Magazine
What are the top three qualities you look for
in a hire? Curiosity, Determination, Inspiration.
My OTT prediction is... It will allow sports
fans worldwide to become more and more
obsessed with their team.
If President Trump tweeted about you, he
would say... " You're fired, " I can't see us
getting on.
What product or service could you not live
without? Coffee
Best way to spend a Saturday night:
At a soccer game
Leever Q&A
The best thing about fast broadband is...
It allows fans to watch our shows seamlessly.
What are the top three qualities you look for
in a hire? Accountability, dedication, ability to
take calculated risks.
What product or service could you not live
without? Uber
Last show I watched not on my networks:
" Catastrophe " on Amazon ■
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