Cablefax The Magazine - April 2017 - 63

95. FOX-Y
Joe Marchese
President, Advanced Advertising Products
Fox Networks Group
Years in Cable: 8
Education: Bentley University
One Word that Best Describes Me: Excitable
Brian Sullivan
President & COO
Fox Networks Digital Consumer Group
Years in Cable: 26
Education: Villanova University
One Word that Best Describes Me: DAD
Marchese oversaw big advances in FNG's
ad sales through his involvement across the
company's portfolio and through true[X], a
Fox-owned company he founded. He also
played an integral role in Fox and Mondelez
International's recent partnership to create a
new ad-supported model that includes Mondelez
leveraging Fox advanced ad formats on
streaming and VOD platforms. Sullivan works
on enhancing Fox's TV Everywhere services
and developing underlying tech. His focus of
late has been on the expansion of live network
streaming across the full portfolio and the
continued rollout of digital ad insertion and
true[X] engagement ad integrations. In July his
team oversaw the creation and launch of Fox
Now Live, which offers viewers access to a
simulcast of the network's primetime entertainment
programming across web, mobile and
connected devices and opened a new pathway
for advertisers to reach audiences.
96. O PIONEERS!
Mark Lieberman
President & CEO
Viamedia
Chairman
placemedia
Years in Cable: 25
Education: BSME, Tufts University;
JD, Benjamin Cardozo
School of Law
One Word that Best Describes
Me: Entrepreneur
During the past year, Lieberman
has been the voice not only for his own company, but the entire
industry. He's been a vital resource, sharing unique insights in interviews
Cablefax: The Magazine
April 2017
Marchese Q&A
What inspires you most
about this industry? Human
attention is the most precious
resource in the world,
and we are in the business
of attention.
The biggest innovation in
cable over the last year?
New IP delivered content
interfaces.
Three years from now, what do you hope has
been invented? Jetpacks. Or hover skateboards.
We are way behind on hover skateboards
according to the iconic documentary
Back to the Future II.
What are the top three qualities you look for
in a hire? Curiosity, creativity and get-shitdoneidness
How
long is your morning commute? At least
once a week it is 6 hours from LA/NYC. The
rest of the time, about 30 minutes.
Favorite Saturday morning cartoon from
your childhood? " X-Men " and " Transformers "
What does the future look like for skinny
bundles and flexible packaging? Sounds like a
Hollywood Palates class.
Sullivan Q&A
What inspires you most about this industry?
In an increasingly complicated and confusing
world-we get to truly inform, entertain and
amaze people every day, and to sometimes put
a smile on their faces!
The biggest innovation in cable over the last
year? The birth of new customer focused, fully
digital, live + on-demand service offerings-
like Sling, Sony Vue, DirecTV Now, and soon
YouTube and the new Hulu. Anything that drives
choice and innovation, at a price that is fair for
the customer and to content creators, is good
for our industry.
The best thing about fast broadband is...
it keeps my family connected to our friends
around the world.
Which TV family is most like your own?
Some bizarre, international Irish version of The
Goldbergs (I grew up in Philly).
How do you celebrate your birthday? Family
& friends-always.
What product or service could you not live
without? Hulu (I'm on the board so I would
say that)
How long is your morning commute? Less
than 8 miles-but 30 to 60 minutes depending
on traffic (I miss the autobahn!)
Last show I watched not on my network(s):
" Modern Family " -from England to Germany
and now the States, even after all these years
it's still the go-to show for everyone in my
family. ■
conducted by a wide variety of major publications, making numerous
television appearances and speaking at top industry events including
Cablefax's TV Innovation Summit. He has done all of this while running
the largest independent ad sales operation in the U.S., which represents
65 partners across 35 states and 75 markets, serving nearly 1 million
spots per day..
Q&A
What inspires you most about this industry? How fast it's changing.
The biggest innovation in cable over the last year? Use of Big Data to
drive ad sales, marketing and program negotiations.
The best thing about fast broadband is... every piece of glass is now
a TV.
What are the top three qualities you look for in a hire? Creativity, passion,
and a sense of ethics.
How do you celebrate your birthday? Doing anything with family. ■
cablefaxmag.com
63
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Cablefax The Magazine - April 2017

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