Cablefax The Magazine - December 2010 - 38

61|
UNREAL HOUSEWIFE
Frances Berwick
Title: President, Bravo Media
Years in Cable: 14
Ed: MA, Edinburgh U
I Mostly Watch TV: Live,
TiVo/Recorded
Why Her? Under Berwick's aegis as GM,
Bravo's roster of original programming
grew 33%, total revenue increased more
than 30% and she oversaw the roll out of
consumer brand extensions, ranging from
62|
MIDWEST MAN IN THE MIDDLE
David Preschlack
Title: EVP, Affi liate Sales and Marketing,
Disney & ESPN Media Networks Group
Years in Cable: 15
Education: BA, Econ, Denison U
I Watch TV Mostly: Live
Why Him? It's been a meteoric rise for
this young, down-to-Earth father of 4
and disciple of ESPN affi liate guru Sean
Bratches. His oversight of affi liate sales
for Disney and ESPN nets has him in the
cross hairs of countless deals, including
the big one with Time Warner Cable in
Sept. The diehard Cubs' fan [poor soul]
63|
TURNING
HEADS
Stuart Snyder
Title: Pres/COO, Turner
Broadcasting System's Animation,
Young Adults & Kids
Media Div (below, right)
Years in Cable: 3.5
Education: BS, SUNY Albany
has helped ESPN3.com-the net's live
online global sports broadband network-grow
from 17mln to 60mln homes
in just three years.
The Year Ahead: With ESPN coming
off of its 30th anniversary, Preschlack
seems poised to go higher.
I Watch TV Mostly: TiVo/
Recorded
Michael Wright
Title: EVP, Head of Programming,
TNT, TBS, Turner
Classic Movies (right)
Education: BA, UCLA
Why Them? It's tempting to
sum up Wright's year with the
word Conan. But that would
obscure the clever mating of
The Closer with Rizzoli & Isles
in July, which helped the latter
to a cable drama premiere
record of 7.6mln viewers. We
should also mention The Closer
star, Kyra Sedgwick, pulled
38
cablefaxmag.com
down an Emmy. Snyder's year
featured strong ratings (doubledigit
ratings and delivery
growth for Cartoon and Adult
Swim in Q1 and 2) and Emmys
(8 nominations, 4 wins).
Yes We Can: A diehard NY
Mets fan [we empathize], Snyder's
considerable memorabilia
collection includes RC-Cola
December 2010
The Real Housewives franchise book to
the Fashion by Bravo clothing line. These
and more garnered Berwick a well-earned
promotion to President earlier this year.
Making It Work: One of Bravo's longesttenured
employees, Berwick joined in '96
from Britain's Channel 4 and had a hand in
developing Queer Eye for the Straight Guy,
the series that began all the Bravo buzz.
Year Ahead: All the hair pulling on this
season of The Real Housewives of New
Jersey was fun, but will it eventually turn off
Bravo's upscale target demo? Time will tell.
On Your iPad: A lot of kids' games and
news apps
3DTV is: Great for event TV
In '11, Cable Will: Come up with more
mold-breaking content that taps into the
zeitgeist and gets people engaged.
Biggest Threat to Cable's Survival:
Not adapting fast enough to behavioral
patterns and viewer demand.
Dinner Party With Cable Stars:
Chelsea Handler, Keith Olbermann, Patti
Stanger, Jeff Lewis, Tori Spelling, Joel
McHale and Andy Cohen
My Goal on Foursquare Is to Be
Mayor of: Colicchio & Sons
3DTV is: A good example of the
industry pushing the limits in the name
of innovation.
Biggest Threat to Cable's Survival:
Not bringing compelling advanced products
and services to the marketplace
that extend across all platforms.
Most Creative Part of My Job: Trying
to fi gure out where the business is going
and how to best position the Disney and
ESPN Media Networks for when it does.
Favorite Non-ESPN Show: The Offi ce
Best Business Advice: Focus on what's
right, not who's right (from my Dad)
Most Underrated Drink: Water
Favorite City for Business: Chicago,
nothing beats my home town
cans from the '70s produced
as a promotion for the team.
Year Ahead: Much of the
year will depend on Conan and
whether Wright can top summer
'10's Rizzoli & Isles success
with next summer's Spielbergproduced
drama Falling Skies.
Stuart Snyder
Most Creative Part of My
Job: Driving my senior leadership
team crazy when I weigh
in on various creative projects!
Favorite Non-Turner Shows:
Entourage (long-term) and
Justifi ed (new)
Most Underrated Drink:
Diet Coke
CableFAX: The Magazine
http://www.cablefaxmag.com
Cablefax The Magazine - December 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - December 2010
