Cablefax The Magazine - December 2010 - 45

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DOLANS' DUO
Mac Budill
Title: EVP, Programming,
Cablevision
Number of Years in Cable: 20
Education: BA, Yale; MBA,
Harvard
I Watch TV Mostly: via
Optimum Link (i.e., PC-to-TV
Media Relay)
Kathleen 'Kip'
Mayo
Title: EVP, Consumer Ops,
Cablevision
Number of Years in Cable: 14
Education: BA, Sociology,
West Chester U; MBA, Temple
I Watch TV Mostly: Live
Why Them? This may seem
like an odd pairing, but trust us.
While Budill was point man on
those raucous programming
negotiations, Mayo was handling
field ops. Every incoming
phone call was her department
(she also oversees installs,
service visits, billing, etc). While
Cablevision conceded it ended
up paying a rate for Fox it didn't
love, you have to admire Budill's
chutzpah. Who would have
thought Fox would have been
dark through not one, but two
World Series games? No word
yet on sub losses from the
Fox impasse, but at least one
analyst expected fewer than
1% and Cablevision seemed
to weather pretty well the loss
of HGTV and Food for 3 weeks
earlier in the year.
Advancers: Both
execs will be
focused on advanced
services,
whether it's PC-to-TV
relay, remote-storage
DVRs or applications
that let subs take care of most
of their service needs with a
click of their remotes.
Year Ahead: 2011 has to
be calmer than 2010, right?
Budill
If I Could Have Dinner With
Any Cable Star, It Would Be:
Miss Blankenship from Mad
Men
My Goal On Foursquare Is
To Be The Mayor Of: Walter's
Hot Dogs, Mamaroneck, NY
Most Underrated Drink: Zima
Mayo
The Most Creative
Part Of My
Job Is: Providing
our customers, and prospective
customers, with a variety
of service and installation
options that range from fullservice
to highly independent,
customer-controlled solutions.
We've been developing innovative
ways for our customers
to learn about, order, receive,
install, activate, configure, bill,
and pay for all of our products
and services-without human
intervention-at their complete
discretion. Developing
these options requires unique
and creative operational
thought, but the results are
meaningful for our business
and for our customers, so
success is very gratifying.
Favorite TV Shows: United
States of Tara, Mad Men,
Boardwalk Empire, Breaking
Bad; I used to like 24
Best Business Book: Atlas
Shrugged-buried not so
deeply in the book is what I
consider to be fundamental
to success of any kind-a
strong work ethic. The rest is
just a story.
Favorite City For Business:
Bethpage, of course. Doesn't
everybody say that?
81|
STEADY ON
David Verklin
Title: CEO, Canoe Ventures
Number of Years in Cable: 3
Education: BA, Mass Communications,
U VA
I Watch TV Mostly: Live
Why Him? Despite critics who wanted
quicker product launches, the always
enthusiastic Verklin has charted a more
methodical route. He's built Canoe by
creating partner consensus and collaborating
with CableLabs to ensure interoperability.
It's worked. Over the summer, Canoe
launched its first product-an " RFI " app
that creates an overlay within seconds of a
CableFAX: The Magazine
30-sec spot, allowing viewers to respond
with their remotes to receive a product
sample in the mail. Among others, a polling
product's being trialed.
Proud Papa: When Verklin joined Canoe
in '08, he promised it would change
the face of advertising. Skepticism was
rampant. As Canoe launches products,
he may be proven right in '11.
Year Ahead: It's all in the execution.
If Verklin can make a splash in 2011, the
world will bow at his feet. If not, the naysayers
will return with renewed gusto.
In 2011, Cable Will: Make National
Interactive Television a reality; creating
a capability that will delight subscribers,
advertisers, agencies and programming
network partners. Stay tuned.
December 2010
Favorite TV Shows: Man vs. Wild and
Dirty Jobs with Mike Rowe
Motto: The harder I work the harder it
seems to get
Best Business Book: Watch This, Listen
Up, Click Here
Best Business Advice: Hard work beats
talent, when talent doesn't work hard.
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45
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Cablefax The Magazine - December 2010

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