Cablefax The Magazine - December 2010 - 47

85|
IRREVERANT REVELERS
Evan Shapiro
Title: Pres, IFC & Sundance Channel
Years in Cable: 9, that's 63 in dog years
Education: College drop out
I Watch TV Mostly: TiVo/Recorded
Sarah Barnett
Title: EVP/GM, Sundance Channel
Number of Years in Cable: 9
Education: BA (honors), Warwick U (UK)
I Watch TV Mostly: TiVo/Recorded
Jennifer Caserta
Title: EVP/GM, IFC
Years in Cable: 13
Education: BA,
Media Communications,
Hunter
College
I Watch TV Mostly:
TiVo/Recorded (I
heart my DVR!)
Why Them? By shedding traditional avenues,
Shapiro has focused squarely on
building the IFC and Sundance brands.
With IFC, he depends on Caserta's
unwavering commitment to " Always On.
Slightly Off. " content. That's created
out-of-the-box ad/programming partnerships
that have successfully blurred
traditional media lines. IFC also added
to its programming slate with original
series The Increasingly Poor Decisions
86| Johnathan Rodgers
FROM ONE MANY
Title: Pres/CEO, TV One (left)
Number of Years in Cable: 15
Ed: BA, Berkeley; MA, Stanford
I Watch TV Mostly: TiVo/Recorded
Keith Bowen
Title: Chief Revenue Officer, TV One &
Radio One (not pictured)
Number of Years in Cable: 20+
Education: Loyola University of Chicago,
Finance
I Watch TV Mostly: Live
Why Them? Facing competition from
Centric and a sluggish economy, TV One
CableFAX: The Magazine
of Todd Margaret, which premiered
Oct 1 and starred David Cross and
Will Arnett. The Onion News Network,
a series based on the weekly fake
newspaper and web videos, debuts in
early '11. Portlandia, created by SNL's
Fred Armisen, Sleater-Kinney's Carrie
Brownstein and executive produced by
Lorne Michaels, premieres in '11, too.
Under Barnett, Sundance launched Full
Frontal Fashion, a multi-platform push
to convert Sundance to an arts, style
and entertainment net. And the net is
now preparing its newest original series
for '11, All on the Line, featuring Elle
magazine Creative Director Joe Zee.
Arrested? It looks like this year's acquisitions
of Arrested Development, Freaks
and Geeks, and Undeclared have successfully
put IFC squarely in the scriptedcomedy
discussion.
Year Ahead: Shapiro's greatest challenge
will be continuing to rally around
Caserta's IFC momentum while coaxing
a brand transition at Sundance.
Evan Shapiro
3DTV is: I'm not wearing those silly
glasses
In '11, Cable Will: Continue to be the
best part of television
A Non-Cable Co That Knows How to
Run/Market its Business: Ford; $1bln
in goodwill for not taking bailout money,
and they make great cars.
managed to grow revenue and ratings in
'10. Rodgers maintained a good mix of
reality series (including one featuring The
Donald and Omarosa) and more serious
fare. Former Turner exec Bowen's clever
growth strategy was establishing One
Solution, a cross-platform/integrated
sales
arm offering clients
placement on TV One
and Radio One.
Keith Bowen
Best Biz Book: How
To Win Friends and
Influence People
Underrated Drink:
December 2010
Sarah Barnett
The Most Creative Part of My Job:
Bringing Robert Redford's mission to life
on television.
Favorite Non-Sundance Show: Louis
Most Underrated Drink: Vodka &
Coca-Cola
Jennifer Caserta
On Your iPad: Rough cuts of Portlandia,
IFC's new show with Fred Armisen;
3 seasons of Family Guy and the final
season of Alias
If I Could Have Dinner with Any Cable
TV Star, it Would be: Joel McHale,
because The Soup rules and he's super
good looking.
Favorite Non-IFC Shows: It's Always
Sunny in Philadelphia and The Soup
Most Underrated Drink: The Bloody
Mary. Extra spicy, extra olives.
Favorite City for Business: Austin, TX.
IFC has a big presence at SXSW and we
have a blast there every year. Good food,
good music, excellent vibe.
57-degree glass of CA Cabernet
Fave City for Biz: Other than my hometown,
Chicago!
Johnathan Rodgers
On Your iPad: Every newspaper,
magazine and video
app available
A Non-Cable Co
That Knows How to
Run/Market its Biz:
Nike, P&G
Dinner w/ Cable
Stars: Glenn Beck
& Keith Olbermann.
I'd sit back and
enjoy.
cablefaxmag.com
47
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Cablefax The Magazine - December 2010

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