Cablefax The Magazine - December 2010 - 48

87|
SINGING HIS PRAISES
Jason Klarman
Title: President,
Oxygen Media
Years in Cable: 17
Education: BA, U of
Michigan; MBA, NYU
I Watch TV: Live,
online, on demand,
TiVo/Recorded
Why Him? He might
not be a Gleek, still
Klarman brokered
a syndication deal
to bring Glee to
Oxygen, plus a
reality series to fi nd
the next Glee star. He also oversaw the
88|
GOLDFINGERS
Henry Ahn
Title: EVP, Aff Sales,
NBCU Television Nets Dist
Years in Cable: 19
Education: BA, Boston
College; MBA, Fordham
I Watch TV Mostly: Live
Mary Murano
(right, at left)
Title: EVP, Affi liate Sales,
NBCU TV Nets Distribution
Years in Cable: 20+
Ed: BA, SUNY, Stony Brook
I Watch TV: On Demand
Why Them? This veteran
duo was key in bringing
the '10 and '12 Olympics
launch of dual-screen success story
OxygenLive, whose virtual water cooler
chatting helped drive record ratings for
Bad Girls Club (season IV).
Cable Flacks: Klarman broke into the
industry as a publicist at CNBC, where he
handled press for daytime business news.
The Year Ahead: The Glee reality
show premieres in '11, and if Gleeks tune
in, Oxygen will have a hit on its hands.
On Your iPad: NYT, WSJ, Google Earth
Biggest Threat to Cable's Survival:
Complacency
The Most Creative Part of My Job:
Everything
Favorite Non-Oxygen TV Show: Glee
(and after '11?)
Best Business Advice: Get on board
early
to cable. While Ahn was
critical in the distribution
of " enhanced " content
offerings for the '10 Vancouver
Olympics, Murano
and her team created
the extensive marketing
materials and promotional
deals that helped
make them the secondmost-watched
winter
games ever. As Comcast
prepares to acquire NBCU
ops, we expect Ahn and
Murano to prove their
worth to the new bosses.
And then some.
Give Her All Your Lovin':
Murano is a groupie for a
ZZ Top tribute band called
89|Christina Norman
O SO BUSY
Title: CEO, OWN
Education: BA, Boston U
I Watch TV: On Demand
Why Her? No pressure, but Norman's
helming one of the most discussed
launches ever. Since joining in Jan '09,
the former MTV exec has lined up 17
originals for the '11 launch. She's also
garnered tremendous interest with
Your OWN Show: Oprah's Search for
the Next TV Star, receiving 15K entries
and 143mln viewer votes.
Star Power: Oprah's drawn Rosie
O'Donnell, Julia Roberts, Forest Whitaker,
Goldie Hawn, Gabriel Byrne and
Mariel Hemingway tp OWN. Norman
convinced O'Donnell to launch The
Rosie O'Donnell Show on OWN. The
others will host docs in '11. Time will
tell if Norman can harness the hype
and create a prosperous network.
Many signs indicate she can.
Year Ahead: So far, so good, but
the proof will be in the ratings.
Cheap Sunglassezz, which
features her husband on
lead guitar.
Year Ahead: Ahn is a
whiz at deal making and
business development,
while Murano expands
and grows NBCU's cable
portfolio at the regional,
divisional and corporate
MPVD level. A powerful
combination.
Ahn
Favorite Non-NBC
Show: Modern Family
Most Underrated Drink:
Water
Favorite City for Business:
NYC (I don't have to
get on a plane).
48
cablefaxmag.com
December 2010
CableFAX: The Magazine
On Your iPad: Lots of news, the Night
Sky, shows to watch on the plane
(I'm behind on Glee!), my Kindle (I'm
reading The Warmth of Other Suns),
Scrabble and recipe apps, for when I
actually have time to cook.
Most Creative Part of My Job:
Every part of it is creative. Being able
to lead this great team to OWN's
launch allows me to fl ex my creative
muscles in more ways than I ever
imagined.
Most Underrated Drink: Milk -
sometimes nothing else will do
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Cablefax The Magazine - December 2010

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