Cablefax The Magazine - December 2011 - 51

82 | TEAM PLAYBOOK
Steve Bornstein
Title: President/CEO, NFL Networks;
EVP, NFL Media
Education: BS, U of Wisconsin
Why Him? During the NFL's egregious
battle for a new CBA in February, NFL
Network experienced a eureka moment. Its
ratings soared, thanks to 24/7 coverage
of the lockout and pending agreement.
While foremost competitor ESPN also aired
83 | RISING TIDE
Kathy Timko
Title: CEO, Canoe Ventures
Years in Cable: 3
Education: BS, Mechanical Engineering, Virginia
Tech; MS, Computer Science, Boston U
Best Advice in 7 Words or Less: Energy and
persistence conquer all.
Why Her? Taking the reins at cable's collaborative
advanced TV venture makes Timko one of the
most influential leaders in the industry. Since joining
Canoe in 2009, she's proven she's up to the job-
so much so that she became CEO in July. This year,
Canoe propelled growth of its national ITV platform
to more than 20 million households, now reaching
84 | LETTER PERFECT
Suzanne Kolb
Title: President, E! Entertainment
Years in Cable: 7
Education: BA, Northwestern U;
MS, USC
Best Advice: Do unto others...
Why Her? With her promotion from
head of marketing, news & online
for E! and Style Network, Kolb is
keeping busy in the corner office.
This year she successfully unified and
expanded news entities E! News, E!
Online and E! News Now.
Soupy Sales: While E! is identified
CableFAX: The Magazine
baseball, NBA, hockey and other sports,
Bornstein's NFL proved itself a go-to
destination for off-the-field news and information.
Apparently viewers stayed put: By
November, Bloomberg reported that NFL
attracted a record 32.1 million viewers in
the NFL season's first nine weeks, up from
31.6 million last year. Primetime weekday
viewers rose 21%, while Sunday shows
were up 17%, according to the net. In
addition, NFL's digital platforms, including
NFL.com, saw a 64% increase in page
views, while unique users rose 37%.
more than 20% of the total U.S. multichannel
market, 46% of digital cable households and 21
of the top 25 DMAs. Advertisers are taking note of
its growing network roster - including AMC, Style,
E!, Bravo, Discovery, History and, soon, USA - but
there's work to be done. Up next: advancing its
national dynamic ad insertion for free VOD.
How to Get Ahead in Advertising: Canoe is partnering
with the Association of National Advertisers on
a collaborative research endeavor coined CEE MEE.
Year Ahead:
Canoe is all about scale. Timko
needs to broaden the ITV footprint beyond Canoe's
founding MSOs-still not an easy sell.
The one burning question I have for Siri on
my iPhone 4S: When is the iPhone 5 going to
be released?
with shows like " The Soup, " " Chelsea
Lately " and the Kardashians franchise,
Kolb believes there's room for scripted
series alongside the network's
celebrity-focused fare.
Year Ahead:
Kolb is spearheading
the network's brand audit, to be completed
by year-end 2012; while keeping
E! viewers attentive with returning
and newly launched programming. The
latter includes Kardashian reality show
" Khloe & Lamar " (already renewed
for a second and third season), " The
Dance Scene, " " Ice Loves Coco " (with
Ice-T) and " After Lately, " a second
Chelsea Handler vehicle.
December 2011
One thing I tell my kids about
success in life: Given the age of
my daughter, I think potty training
is vital to success.
Worst thing I've heard in a meeting:
" Your opinion doesn't matter. "
Best technique for deterring
time-wasting office visits from
co-workers: I have great coworkers
I always want to see.
Diversification: NFL Network also shows
games from the Arena Football League, Canadian
Football League, college games and
replays of NFL matches from the previous
Sunday. Its coverage also includes shows " A
Football Life, " " NFL Total Access, " " NFL Fantasy
Live, " " No Huddle, " GameDay, " " Around
The League " and " NFL Films Presents. "
Year Ahead:
NFL Net is now in almost
60 million homes. Will its move into diversified
news and complementary programming
help it keep driving down the field? ◆
My favorite meal that I can also prepare
myself: Lasagna
The biggest innovation in cable over the last
year: The integration of the iPad into cable service
delivery is a really significant innovation; we've only
scratched the surface of what this means.
The one thing I tell my kids about success
in life: " The more you do, the more you can do. "
Worst thing I've ever heard someone say in
a meeting: " It can't be done. " ◆
Favorite Starbucks order: Venti
Skim Latte with Splenda
Acts I would see live: U2, My
Chemical Romance, Lady Gaga
(many others)
Favorite sports teams: Yankees/
Redskins
Guilty TV pleasure: " Dancing with
the Stars "
What puzzles me most about
Millennials: They grew up with
everyone getting a trophy on the
soccer field even if their team lost.
What I admire most about Millennials:
Confidence
How many companies have you
worked for since college? 4 ◆
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51
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