Cablefax The Magazine - December 2012 - 17

20. FOUR MORE YEARS...
Roger Ailes
Title: Chairman/CEO, Fox News, Chairman, Fox Television Stations
Why Him? Don't expect Ailes to ever subscribe to a " if you can't beat 'em, join 'em " philosophy. It's not
the strategy he used to build his television empire, nor the way his cable jewel Fox News approaches its
coverage. But Ailes may be getting the last laugh. His just-inked deal with Murdoch and friends for four
more years heading the Fox News, Fox Business and the Fox broadcast stations was reportedly worth
$30 million. But especially when it comes to Fox News' rating dominance in the cable news space, it's
pretty obvious that Ailes continues to be worth every penny.
21. MR.
PRESIDENT
David Zagin
Title: President, Distribution
A + E Networks
Number of Years in
Cable: 25
Education: Syracuse
University School of Management
Best
Advice in 7 Words or
Less: Never let fear influence
your decisions.
Why Him? Few execs
have risen in the CableFAX
100 rankings faster than
Zagin. A favorite of A + E
Networks chief Abbe Raven,
the cheerful Zagin was
bumped up to president this
year as A&E, Lifetime and
History neared 100 million
households each. With a
promotion comes greater
responsibility: Distribution
veteran Zagin's portfolio
now also includes oversight
of domestic affiliate marketing,
business development
and analytics for 10 nets. In
addition to oversight for the
same in Canada, the early
proponent of new media
continues to spearhead
A&E Networks' new-media
business. Why isn't TV
Everywhere ubiquitous? It
will be soon, he says. " The
distribution model, " Zagin
adds, " continues to evolve
and needs to align technology,
content, measurement,
and monetization, which
should result in a successful
deployment of TVE. "
Early bird or night owl?
Definitely a night owl.
Favorite fictional character?
Phil Dunphy
I'd give up my cell phone
for a week if... I was on
vacation with my family,
and my kids agreed to talk
to me rather than communicate
via text. That would
be worth it to me.
The one thing I'd do differently
if I could go back
to high school: No need.
It's fun to live vicariously
through my kids.
The one thing I tell my
kids about success in
life: There are two factors
that determine your success:
Those that you can
control and those that you
can't control. Make sure
you give your best effort
on the factors that you can
influence.
My favorite iPad app:
For someone that frequently
drives into NYC,
I couldn't live without my
Best Parking app. Convenient
and saves me a lot
of money!
My guilty television pleasures
are... " Pawn Stars "
and " Homeland "
22. THE NEGOTIATOR
Denise Denson
Title: EVP, Content Distribution and
Marketing, Viacom Media Networks
Number of Years in Cable: 18
Education: B.A., University of
Southern California
Best Advice in 7 Words or Less:
If you don't a-s-k, you don't
g-e-t.
Why Her? It's been a contentious
year for Denson and
Viacom's distribution team.
CableFAX: The Magazine
The content powerhouse's prolonged
standoff with DirecTV this summer
did finally come to an end with
access to Nickelodeon, MTV,
Comedy Central, TV Land and
other big Viacom nets restored
to subscribers. But many
observers seem to believe the
distributor came out on top in
a battle that usually favors
programmers. Nickelodeon,
for one, experienced a
45%-55% ratings decline
for key weekend viewing
during the blackout.
December 2012
But credit Denson with sticking to her guns and
getting more than $600 million annually from the
satellite distributor as part of a new seven-year
agreement. We certainly wouldn't mind her going
to bat for us if we needed it.
Early bird or night owl? Early bird
The potato chip flavor that needs to be
invented: Chocolate peanut butter
I'd give up my cell phone for a week if... I
could borrow yours?
My trick for keeping my email inbox from filling
up? Respond and delete upon reading.
Worst thing I've ever heard someone say in a
meeting: " 3, 2, 1... Happy New Year! "
cablefaxmag.com
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Cablefax The Magazine - December 2012

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