Cablefax The Magazine - December 2012 - 33

52. THE GLOBE
TROTTER
Hernan Lopez
Title: President/CEO,
Fox International Channels
Number of years in cable: 18
Best Advice in 7 Words or Less:
Listen before you talk.
Why Him? Lopez oversees all opera53.
VOTE FUNNY
Doug Herzog
TItle: President, Viacom Entertainment
Group (pictured, upper left)
Number of Years in Cable: 30
Education: Emerson College
Best Advice in 7 Words or Less:
Never leave before the end of the
9th inning.
Michele Ganeless
Title: President, Comedy Central
(pictured, lower right)
Education: BS, Northwestern
University
Best Advice in 7 Words or Less:
Know your audience.
Why Them? These two have worked
together so long-even back when
54. BEST
DRESSED
Joe Abruzzese
TItle: President, Advertising
Sales, Discovery
Communications
Number of Years in
Cable: 10
Education: Seton Hall
University
Best Advice in 7 Words or
Less: Listen first, sell second.
Why Him? With the dapper
Abruzzese (yes, we mention
CableFAX: The Magazine
Herzog ran USA Network-that we
just can't bring ourselves to break
them up in our rankings. As the
person responsible for the leadership
strategy and management of Comedy
Central, Ganeless reports into Herzog.
Comedy Central is the star in Viacom's
Entertainment portfolio. And Comedy
Central's star always shines a little
brighter during an election year, with
Stephen Colbert and Jon Stewart
tions of Fox International Channels,
including business development,
global advertising and content acquisitions.
It's a big job. FIC comprises
nearly 350 channels that are broadcast
in 35 languages. A consummate
opportunist, Lopez last year
created Fox Hispanic Media Group,
a specialized basket of networks
dedicated to helping marketers more
effectively reach the booming U.S.
Hispanic market that's thriving with
Fox Deportes and poised to grow
with upcoming MundoFox. Lopez
also recently launched several new
channels internationally-including
Baby TV, Star World, Fox Family
Movies, Star Movies International,
National Geographic Channel HD and
Nat Geo WILD.
The biggest innovation in cable
delivering the snark and occasional
poignant commentary. Need we
mention that " The Daily Show " picked
up its 10th consecutive Emmy win in
Sept? Still, the two have some work
to do to make sure the laugh track
doesn't get stale. Viewer fragmentation
will be top of mind for Ganeless
and Herzog in 2013.
Herzog
The one thing I'd do differently
if I could go back to high school:
Platform shoes now seem like a
misguided choice.
My trick for keeping my email
inbox from filling up? Keep
changing my email address.
Bands I would actually go see
live: Bruce, Wilco, My Morning Jacket,
Prince, Sonny Rollins, Willie Nelson
over the last year has been...
MundoFox, of course (except that
it's broadcast).
Early bird or night owl? Early bird
The song I sing most often in the
shower is... " Bangarang "
I'd give up my cell phone for a
week if... I could still keep the iPad.
Worst thing I've ever heard
someone say in a meeting: " You
people are the future. "
Ganeless
When scientists from the future
dig up a cable system from
2012, they will conclude that...
The best content on TV is on
cable.
My trick for keeping my email
inbox from filling up? Answer
promptly and hit delete.
My favorite restaurant: Riverpark
My guilty television pleasure is...
Top Chef
his dapper-ness every year
and simply can't help ourselves)
helming Discovery's
ad sales, the U.S. nets
brought in $1.34 billion in
advertising revenue in 2011,
up 9% over 2010, according
to Ad Week. And he's on
track for similar results in
2012. Despite ad sales being
impacted by the Olympics this
year, Discovery will likely see
mid-to-high single digit ad
sales growth domestically-
and the Q4 scatter market is
looking good. Moreover, the
once struggling OWN's financials
are looking healthier.
Hat's off.
The biggest innovation
in cable over the last
year has been... I feel
the biggest surprise over
December 2012
the last year has been
the amount of compelling
cable programming.
Early bird or night owl?
Early bird
The song I sing most
often in the shower is...
" Glory Days "
Favorite fictional character?
Dirty Harry
I'd give up my cell phone
for a week if... People
would stop texting while
walking and having loud
phone conversations on
their cell phones near me.
My trick for keeping my
email inbox from filling
up? Get in early and stay
late.
My favorite restaurant:
Bobby Van's
Worst thing I've ever
heard someone say in a
meeting: To tell you the
truth....(have they been
lying leading up to now?)
Bands I would actually
go see live: Rolling Stones
My guilty television
pleasure is: " The Real
Housewives of New Jersey "
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