Cablefax The Magazine - December 2012 - 35

58. RATINGS
PREPPERS
David Lyle
Howard T. Owens
Title: CEO (Lyle); President
(Owens), National
Geographic Channels
59. HOW TO
GET AHEAD IN
ADVERTISING
Steve Gigliotti
Title: President, National Advertising
Sales & Marketing, Scripps
Networks Interactive
Number of years in cable: 27
Education: Duke University
Best advice in 7 words or less:
60. YOU CAN
DO THAT ON
TELEVISION
Cyma Zarghami
Title: President, Nickelodeon/
MTVN Kids and Family Group
Years in Cable: 27
Education: University of Vermont
61.
TELEMUNDO
TOPPERS
Emilio Romano
Title: President,
Telemundo Media
Years in Cable: 10
Education: Escuela Libre
de Derecho, Mexico City
Best Advice: You will only
fail if you stop trying.
Jacqueline
Hernández
Title: COO, Telemundo Media
Number of Years in Cable: 9
CableFAX: The Magazine
Why Them? Talk about
men gone wild. The Nat
Geo team has had a
dynamic year across its
networks-including flagship
NGC, Nat Geo Wild
and Nat Geo Mundo--under
the passionate command
of Lyle, who joined as CEO
in August 2011 and soon
hired Owens and several
other key members of the
newly energized executive
team. Nat Geo Wild's ratings
shot up 38% from the
2011 upfront to this year's
presentation and through
May 2012, NGC was up
Listen more than talk, watch lots of
television.
Jon Steinlauf
Title: EVP, Ad Sales, Scripps Networks
Interactive
Why Them? This duo has been a
one-two punch for the Scripps sales
and marketing team in 2012. Over the
past two years, the department charted
double-digit growth and repeatedly
Why Her? With 27 years under her
belt at Nick, Zarghami has truly grown
up at the company, starting as a
scheduling clerk. Now as president,
she's in the midst of trying to deliver a
major turnaround, with ratings down
28% among kids 2-11 last season.
It won't be easy, but in her favor is
the launch of " Teenage Mutant Ninja
Education: MBA
Best Advice in 7 Words or
Less: Face your challenges
head in, don't duck!
Why Them? The Hispanic
and Spanish-language television
industry is red-hot, and
Hernández and Romano are
growing Telemundo's sizable
piece of the market by elevating
programming and delivery
platforms-particularly digital.
Hernández has a long-standing
history of advancing young and
new talent, and she is a proponent
of reverse mentoring-
23% in key demographics
vs. a year ago-both on
the merits of characterdriven
originals and big,
bold specials. To boot, NGC
scored its highest-rated
series ever with " Doomsday
Preppers. " Look for
accelerated momentum in
drew sales near the $1 billion mark.
2012 was no different as the two
brushed old accomplishments aside
to again attain double-digit revenue
growth through on-air and interactive
platforms. These goals were met
through fully integrated ad rollouts and
unique multiplatform opportunities
for more than 600 partners. Going
forward, the two will work toward
identifying potential sales opportunities
Turtles, " which has seen some strong
numbers. Her mission will be to
pump new life into Nick by introducing
fresh content across a variety of
platforms, including digital. Part of
her turnaround effort has included
bringing in new blood and restructuring,
with chief creative officer Russell
Hicks becoming President of Content
tapping into young minds
for fresh ideas. Romano has
knowledge and experience
around multiple pieces of
the media business: Digital,
broadcast and cable television.
They are going to need every
weapon in their arsenal as they
face increased competition,
including the 2013 launch
of Univision-ABC's news and
lifestyle network. There's no
telling how far they can take
Telemundo. We'll be watching.
Romano
Early bird or night owl?
December 2012
the coming year, with five
freshman series planned
for NCG alone, all part of
Lyle's plan to double the
network's ratings in the
next three years. With
plans like these, we can
see no doomsday on the
horizon.
across rapidly evolving digital platforms.
Gigliotti
Early bird or night owl? Night
Owl!!
" The Voice " coach I'd like to
work with is... Cee Lo Green
Disney World or Universal Studios
Orlando? Disney World
My trick for keeping my email inbox
from filling up? I don't have a
trick, and the IT people hate me.
Development and Production. Also
on her plate is the newly launched
NickMom programming block, which
aims to develop an audience on Nick
after 9pm for busy moms. That's a
demo the mother of three should be
able to relate to pretty well because
her schedule is looking pretty hectic
right now.
Night owl
" The Voice " coach I'd like
to work with is... Shakira
Gangnam style or Mozart?
Mozart
Disney World or Universal
Studios Orlando? Universal
My favorite vacation spot:
San Francisco
My guilty television pleasure
is: " Law & Order "
Hernández
The biggest innovation
in cable over the last
year has been... Second
Screen Experiences that
drive interactivity while TV
viewing.
This incident from my
youth taught me an
important lesson. What
was the incident and the
lesson? With my dad at the
beach... He taught me not to
be afraid and run from the
waves... inside dive in and ride
them out. Turned out to be an
important life lesson for me,
especially in business.
My favorite restaurant:
Kiki's Tavern on Agios
Sostis beach, Mykonos
Greece.
cablefaxmag.com
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