Cablefax The Magazine - December 2012 - 36

62. THE LADDER
CLIMBER
Linda Yaccarino
Title: President,
Advertising
Sales, NBCUniversal
Number
of Years
in Cable: 16
Education: BA,
63. REALITY
STRIKES
JB Perrette
Title: Chief Digital Officer,
Discovery Communications
Marjorie Kaplan
Title: President/GM, Animal
Planet; President, Science
Channel (pictured, below)
Years in Cable: 15+
Education: Brown University
Best Advice in 7 Words
or Less: Women live a
very long time. (Words
from my mother).
Eileen O'Neill
Title: Group President,
Discovery Channel, TLC
and Discovery Fit & Health
(pictured, above left)
Years in Cable: 22
Education: BA, Communications,
Notre Dame; MA,
Popular Culture, Bowling
Green State University
Best Advice in 7 Words or
Less: Kick theirs, protect
yours.
Henry Schleiff
Title: President/GM, Investigation
Discovery, Military
Channel and Destination
America (pictured, above
right)
36
Why Them? Behold a
group of success stories.
With Kaplan leading Animal
Planet and Science, the
former posted 11 consecutive
months of year-over-year
prime and total day gains
among HH and M25-54 in
Q3. Meanwhile, Science enjoyed
its most watched third
quarter ever among all key
demos. Discovery Channel
and TLC, both under O'Neill's
watch, enjoyed hits from the
" Gold Rush " franchise (huge
with the M25-54 demo) and
TLC's " Long Island Medium, "
" Breaking Amish " and " Here
Comes Honey Boo Boo. " And
Schleiff has taken ID through
a phenomenal growth spurt,
with September marking the
net's 41st consecutive month
of YOY prime gains among
homes, P2+ P/W25-54.
Since joining Discovery last
October, Perrette has made
an immediate impact on the
company and the experience
it delivers to its digital audiences.
He leads Discovery's
digital strategy for all its nets,
including Website and mobile
offerings, digital distribution,
cablefaxmag.com
Telecommunications, Penn State
Best Advice in 7 Words or Less:
Work hard, keep calm and be positive.
Why Her? Less than a year after being
named head of digital and cable
ad sales at NBCU, consummate
marketing maven woman Yaccarino
has ascended to supervise all of the
company's ad sales and marketing
efforts, including those of its flagship
broadcast network. She's known for
making a range of aggressive ad
plays over the years, and the smart
money tends to bet with her. Yaccarino's
community and professional
affiliations include active involvement
with WICT and Penn State University,
where she is on the board at the
School of Communications.
" The Voice " coach I'd like to
Work With: Blake Shelton
Disney World or Universal
Studios Orlando: Universal
Studios Orlando
My trick for keeping my email
inbox from filling up: There's a
trick? Please tell me!
The one thing I tell my kids about
success in life: It comes with a little
luck and a lot of hard work.
My Favorite iPad App: Saks
social media, IT, commerce
and licensing-overseeing
a team of more than 300 employees
in multiple offices.
Kaplan
Early bird or night owl?
Very early bird
" The Voice " coach I'd
like to work with is... Cee
Lo Green-love that parrot
of his!
Gangnam style or Mozart?
Both
Favorite fictional character?
Moby Dick
I'd give up my cell phone
for a week if... David
Zaslav did too.
The one thing I'd do differently
if I could go back
to high school: I'd play
spin the bottle; I refused in
high school, and I feel like a
missed a big opportunity!
Why isn't TV Everywhere...
everywhere
yet? Because we don't
have microchips in our
skulls, brains, hands yet.
The one thing I tell my
kids about success in life:
Do what you love, and love
the one you're with.
My guilty television pleasure
is: " Real Housewives "
(NJ and Beverly Hills)
O'Neill
Early bird or night owl?
Early bird
The song I sing most often
in the shower is... Gloria
Gayner, " I Will Survive "
" The Voice " coach I'd
like to work with is...
Don't even try-cannot
carry a tune in a bucket.
Gangnam style or Mozart?
Gangnam Style
Favorite fictional character?
Jo from Little Women
The potato chip flavor
that needs to be invented:
Thai peanut flavor
I'd give up my cell phone
for a week if... I was retired.
When scientists from the
future dig up a cable system
from 2012, they will
conclude that... Honey
Boo Boo was not the end
of civilization.
Disney World or Universal
Studios Orlando? Disney
My trick for keeping my
December 2012
email inbox from filling
up? Look at it every 45
seconds.
My favorite restaurant:
Amaya, in London
The one thing I tell my
kids about success in life:
Nice to be important but more
important to be nice.
My favorite business
and/or motivational
book: From Good to Great
My favorite iPad app: Inrix
(Traffic app)
This incident from my
youth taught me an
important lesson. What
was the incident and the
lesson? In kindergarten-
there were two events.
One, I became dodge ball
champion, and I knew I could
be good at something. The
other, not as flattering: my
monstrous behavior (throwing
a ball at someone and
knocking down some boy's
tower) got recess canceled
for the whole class. I learned
your actions impact others.
My guilty television
pleasure is: " Scandal "
Schleiff
Guilty television pleasure:
Given that ID's tagline is Your
Guilty Pleasure... you can
guess what it is!
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Cablefax The Magazine - December 2012

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