Cablefax The Magazine - December 2012 - 42

77. SPANNING THE
DECADES
Rob Kennedy & Susan Swain
Titles: Co-CEOs, C-SPAN
Number of Years in Cable: 30 (Swain), 32
(Kennedy)
Education: B.A., University of Scranton
(Swain); University of Illinois, University of
Chicago (Kennedy)
Why Them? We're hard-pressed to name a
duo that's remained together longer and done
more to inform the American electorate than
this one, co-presidents since 2006 and two
of the most well-respected people in cable. It
was no coincidence that when C-SPAN founder
Brian Lamb was presented with the industry's
Vanguard Award last May, he insisted Swain
and Kennedy join him on stage. While Lamb
avoids the spotlight, it also was his way of
cementing the recent elevation of Swain and
Kennedy to co-CEOs. The promotion put the
duo in place for presidential election coverage,
a mainstay of C-SPAN viewers' diet. This time
round, thanks to Swain, Kennedy and Lamb's
foresight, viewers can supplement C-SPAN's
linear coverage with its robust Web site, a
strong Twitter presence and an online archive
of nearly everything the net puts on the screen.
And while Lamb's stepping down as CEO, he's
still a lion. In Michigan City, IN, he recently
attacked the lack of substance in the 2012
campaign, faulting politicians and media.
Sounds like Swain and Kennedy have their next
assignment.
78. MEDIA MAVERICK
Mark Cuban
Title: Chairman, AXS TV
Number of Years in Cable: 12
Education: BS, Indiana U.
Best Advice in 7 Words or Less: Know your shit.
Why Him? One of cable's most entertaining personalities, the
irrepressible billionaire rarely sits on his considerable laurels-see
the multiple moves his Dallas Mavericks made this off-season. Last
December, Cuban shook up his 10-year-old HDNet, joining Ryan
Seacrest, talent powerhouse CAA and concert promoter AEG to re-brand
the network AXS TV. The name change took effect in late June, with
Cuban promising to re-shape AXS into a CNN of entertainment. For now,
though, Cuban and partners are content to move methodically, adding
content only when it's ready. At the moment, AXS is carrying HDNet
staples like MMA Fighting and " Dan Rather Reports, " the news magazine
anchored by the 81-years-young icon, whom Cuban lured in July 2006.
The AXS move also added some 8 million
subscribers to the network, which now
counts 35 million. It remains to be seen
whether or not this latest Cuban move will
work, but considering his track record,
we're loathe to bet against him.
The biggest innovation in cable over
the last year has been... Programming
Suggestions in the EPG
Early bird or night owl? Night owl
Gangnam style or Mozart? Gangnam style
Favorite fictional character? Howard Roark
When scientists from the future dig up a cable system from 2012,
they will conclude that... They better get the hell out of there, they just
cut off service to the 75k unit condo next door.
My trick for keeping my email inbox from filling up? Filters and
folders.
The one thing I tell my kids about success in life: You have to define it
in your own way.
79. THE DIPLOMAT
Michael Biard
Title: EVP/Distribution, Fox Networks
Why Him? Biard serves as the lead negotiator for
Fox Networks' national accounts team, constructing
business strategies that have produced a variety of
successful deals with the nation's most prominent
42
cablefaxmag.com
December 2012
cable, satellite and telco operators. His accomplishments
are myriad, but this past year Biard played a
particularly key role in designing the business strategy
for Fox's carriage renewals with DirecTV. No easy task,
and for his toils Biard recently added oversight of Fox
Networks' advanced services group to his duties. He
wasted no time helping craft distribution deals for the
group's newest programming services-FOX.com,
Speed2 and BTN2Go.
CableFAX: The Magazine
http://www.services-FOX.com http://www.cablefaxmag.com

Cablefax The Magazine - December 2012

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