Cablefax The Magazine - December 2012 - 49

97. FEARLESS
Peter Block
Title: President/GM, FEARnet
(pictured, top, left)
Number of Years in Cable: 15
Education: BA, Duke University;
MBA, UCLA; JD, USC
Best Advice in 7 Words or Less:
You're gonna need a bigger boat.
Ron Garfi eld
Title: Chief Revenue Officer/FEARnet
and SVP Affiliate Sales, Sony
Movie Channel/Cine Sony (pictured,
below, bottom row, 2nd from left)
Number of Years in Cable: 13
Education: Too much.
Best Advice in 7 Words or Less:
Make no assumptions and don't
take it personally.
Why Them: Adventure is in the souls
of Block and Garfield. Both men have
traveled extensively, with Block even
summiting Mt. Kilimanjaro. No small
feat, but neither is the way both audaciously
go about running FEARnet.
Genre movie and television lovers alike
owe much of their video enjoyment
to the team dedicated to growing the
VOD service, now averaging 8 million
monthly orders. And the duo has an
aggressive TV Everywhere initiative
that takes advantage of FEARnet's
98. THE
GREEN PARTY
Mike McCarley
Title: President, Golf Channel
(pictured, on far right)
Number of Years in Cable: 2
years at Golf Channel, 12 years in
television with NBC prior.
Education: University of Arizona
Best Advice in 7 Words or Less:
Always say please and thank you.
Why Him? Going green has an
entirely different meaning for McCarley.
CableFAX: The Magazine
December 2012
industry leading VOD volume.
Block
The biggest innovation in cable
over the last year has been...
Year-round launching of series.
Early bird or night owl? (very)
Early bird
The song I sing most often in
the shower is... " Paradise By The
Dashboard Light, " of course.
Favorite fictional character?
Atticus Finch, representing the classaction
group of James Bond, Harry
Bosch, Joe Pike, Jack Reacher, Elvis
Cole, Kilgore Trout, Danny Glick and
Rosalita (come out tonight).
The potato chip flavor that
needs to be invented: YooHoo
I'd give up my cell phone for a
week if... Everyone else did.
My famous last words will be:
Hopefully famous.
When scientists from the future
dig up a cable system from
2012, they will conclude that:
VOD navigation systems hampered
its growth.
Disney World or Universal Studios
Orlando? Disney World, but
sneaking off just for Spiderman motion
and Popeye rafting rides when
the Disney folks aren't looking.
My trick for keeping my email
inbox from filling up? Quickly
Since he left NBC Sports and took the
helm at Golf last February, the channel
has enjoyed its highest ratings growth
since 2007 when its partnership with
the PGA Tour began. In only a short
while, he has led the integration of the
Golf Channel brand across golf coverage
for the entire NBC Sports Group,
PGA Tour viewership jumped 29% and
GolfChannel.com relaunched as a new
responding first to minimize chains.
Why isn't TV Everywhere... everywhere
yet? Desire to monetize
trumps technological advancement.
My favorite restaurant: Bay Cities
Italian deli (best sandwich in L.A.)
The one thing I tell my kids about
success in life: Fear of failure is
biggest impediment to success; make
any mistake, but only once.
Bands I would actually go see
live: Bruce Springsteen, Metallica,
Mumford & Sons
My favorite vacation spot: My
own back yard, with the Red Sox on
the radio, standing in the pool with
a good book.
My guilty television pleasure is:
" Chopped "
Garfield
The biggest innovation in cable
over the last year has been... Not
an innovation, but implementation of
Dynamic Ad Insertion. Long awaited
and promised. Finally the opportunity
to unlock new revenue streams.
FEARnet is the first programming
service in the country to commercially
rollout Dynamic Ad Insertion.
" The Voice " coach I'd like to work
with is... Cee Lo Green (I want to be a
backup singer in my next life).
Why isn't TV Everywhere...
everywhere yet? Fear. Have you
site to provide industry-leading editorial
coverage and improved integration
opportunities for advertising partners.
All that's not to mention the launch of
a four-year celebration of the sport's
return to the Olympics in 2016 in Rio
after 2016. Sounds like a party to us.
" The Voice " coach I'd like to work
with is... Cee Lo Green.
Disney World or Universal Studios
Orlando? Universal Studios Orlando,
hands down.
My favorite vacation spot: Kiawah,
SC, with my wife and three kids.
ever really looked at one of those
agreements? Everyone is fearful
because no one understands what
the language means, unless of
course you happen to be the attorney
who drafted, and even then...
My favorite restaurant: Hun's
Won Ton House #2, Kearny St. San
Francisco. Order #23 with Chinese
broccoli and rice. $7.95
The one thing I tell my kids about
success in life: Do what you love
and know we will always love you.
Worst thing I've ever heard
someone say in a meeting: " We
didn't know that was in the agreement,
we signed without really
reading it. " (more than once).
My favorite business book: Who
Moved My Cheese?
My favorite vacation spot:
Anywhere with my wife.
My guilty television pleasure is:
" Access Hollywood "
My guilty television pleasure is:
" The West Wing "
If I invented my own app it
would... Make everyone play golf
faster-18 holes in 3.5 hours
guaranteed.
Early bird or night owl? My wife
and I have three young kids... so
usually both.
I'd give up my cell phone for a
week if... For no reason. I would give
up my cell phone for a week, period.
Band I would actually go see live:
Rolling Stones
Fave iPad app: Weather Channel
cablefaxmag.com
49
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Cablefax The Magazine - December 2012

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