Cablefax The Magazine - December 2012 - 7

3. MAGIC MICE
Anne Sweeney
Title: Co-Chair, Disney Media Networks/President, Disney/ABC Television Group
Education: BA, College of New Rochelle; EdM, Harvard
John Skipper
Title: President, ESPN/Co-Chairman, Disney Media Networks
(pictured, upper right, 2nd from left)
Number of Years in Cable: 14
Education: BA, UNC, and MA, Columbia University
Best Advice in 7 Words or Less: I find my advice to be overrated.
Why Them? At the start of this year, Disney/ABC and
Comcast entered a multibillion-dollar distribution deal that
has advanced the industry's TV Everywhere adoption
dramatically. The deal's massive scope-70 services in
all-includes Disney nets, ESPN, the seven ABC O&Os and
live streaming services like WatchESPN and WatchDisneyChannel.
That in itself is pretty darn groundbreaking-but
the co-chairs of Disney Media Networks did not stop
there. In October they sealed a similar deal with
Cablevision and also Midcontinent. Moreover, the
March launch of 24-hour toddler-targeted Disney
Junior has proven a ratings winner, contributing
to the company's 36% year-over-year growth
in its core kid demo-and a 47% increase
in the boys 2-5 demo. Since Skipper stepped
into his new role after George Bodenheimer's
ascension to executive chairman, he's steered ESPN through mega-deals with
MLB, the ACC and the Big 12 conference. Trust in this: ESPN's steady-and
voracious-appetite for acquiring sports rights and Sweeney's forward-looking
deal-making show no signs of slowing down.
Skipper
The biggest innovation in cable over the last year has been...
WatchESPN and our Watch Disney products-multi-screen delivery and
the proliferation of screens. We now have the ability to provide our fans
and viewers with the option of using the best available screen.
Disney World or Universal Studios Orlando? Disney. I can return my
money to my own company.
Favorite fictional character? You cannot really go wrong with Huck Finn.
When scientists from the future dig up a cable system from 2012,
they will conclude that... ESPN was an amazing value.
My trick for keeping my email inbox from filling up? Never open an
email more than once.
Worst thing I've ever heard someone say in a meeting: Let's
appoint a committee...
If I invented my own app it would... Belong to Disney per terms of
my contract.
4. TBS' EVERY-MEN
Andy Heller
Title: Vice Chairman,
Turner Broadcasting System
Number of Years in Cable: 27
Education: Bachelor's in industrial and
labor relations, Cornell University; J.D.,
Fordham University
Best Advice in 7 Words or Less: " It's hard
to learn anything if you're the only one in the
room talking. " - Jimmy Doolittle
Phil Kent
Title: Chairman/CEO,
Turner Broadcasting System
Number of Years in Cable: 19
Education: B.A., Lehigh University
Why Them? Viewers have become an increasingly
fickle bunch, no longer content to watch
television solely on their, uh... television. Enter
Heller and Kent, the two men largely responsible
for jump starting TV Everywhere. At present,
more than 50 million cable subscribers have
access to the multiplatform viewing feature.
However, according to research firm SNL Kagan,
only about 5.1% actually take advantage of it.
That's plenty of room for growth over the coming
months and years, and with the mushrooming
market penetration of tablets and mobile devices,
what these guys helped start sits in prime position
to get significantly bigger.
Heller
My favorite restaurant: Il Tinello
My favorite vacation spot: Lake Como
My favorite iPad app: CNN
CableFAX: The Magazine
December 2012
cablefaxmag.com
7
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Cablefax The Magazine - December 2012

Table of Contents for the Digital Edition of Cablefax The Magazine - December 2012

Contents
Cablefax The Magazine - December 2012 - Cover1
Cablefax The Magazine - December 2012 - Cover2
Cablefax The Magazine - December 2012 - Contents
Cablefax The Magazine - December 2012 - 4
Cablefax The Magazine - December 2012 - 5
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Cablefax The Magazine - December 2012 - 7
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