Cablefax The Magazine - December 2012 - 8

5. A WORLD OF DISCOVERY
David Zaslav
Title: President/CEO, Discovery Communications
Number of Years in Cable: 23
Education: BS, SUNY Binghamton, JD, Boston University
Best Advice in 7 Words or Less: Know your audience.
Why Him? Zaslav's global strategy of investment in content and
branding has resulted in superb ratings growth for a slew of Discovery
properties. Its U.S. network portfolio grew 17% in P25-54 prime
delivery in October 2012 compared to the previous year. Fledgling
network OWN-which Zaslav stood behind even as the net initially
struggled to gain its footing-has begun to turn the corner, logging
its ninth consecutive month of growth in October. TLC's international
rollout continues to post impressive numbers both domestically
and abroad, and relaunched nets like Velocity, Destination America,
Science and Military Channel are consistently reporting viewership
increases. And then there's ID, whose ratings ascension still shows
no signs of letting up. Discovery's third quarter earnings this year
took a hit, the result of higher interest rates, licensing agreements
and an expected decline due to the Olympics, but revenue has
grown internationally. Zaslav has his eye on small-scale acquisitions
as well, such as the company's purchase of Internet digital
production company Revision3 this year. Expect continued expansion
into the digital arena in 2013 as Discovery continues to distribute its
content globally across all screens.
Early bird or night owl? Early bird
Favorite fictional character? Rin Tin Tin... great family memory of
watching movie together over and over.
I'd give up my cell phone for a week if... I wouldn't.
My famous last words will be: Give me an update.
My trick for keeping my email inbox from filling up? Great assistants!
My favorite iPad app: Stock ticker.
6. MR. BUSINESS SENSE
Rob Marcus
Title: President/COO, Time Warner Cable
Number of Years in Cable: 7
Education: B.A. Brown University, J.D. Columbia Law School
Best Advice in 7 Words or Less: Be yourself.
Why Him? An invaluable ally to Glenn Britt, Marcus has played an
integral role in company growth for the past eight years. He spent
much of this year bolstering marketing, customer care, technology,
business services and media sales functions in addition to field ops.
And his watch includes more than 15 million customers stretching
from Maine to Hawaii. TWC stock has continued to soar with Marcus
at the operational helm, to the tune of 27% growth in earnings per
share in the most recent quarter.
Early bird or night owl? Both
Favorite fictional character? Tough call... Michael Corleone, Travis
Bickle, Benjamin Braddock, Tony Montana... too many great ones to
choose.
My favorite restaurant: Nobu
My favorite vacation spot: Ixtapa, Mexico
My favorite iPad app: TWCTV
8
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December 2012
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Cablefax The Magazine - December 2012

Table of Contents for the Digital Edition of Cablefax The Magazine - December 2012

Contents
Cablefax The Magazine - December 2012 - Cover1
Cablefax The Magazine - December 2012 - Cover2
Cablefax The Magazine - December 2012 - Contents
Cablefax The Magazine - December 2012 - 4
Cablefax The Magazine - December 2012 - 5
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Cablefax The Magazine - December 2012 - 7
Cablefax The Magazine - December 2012 - 8
Cablefax The Magazine - December 2012 - 9
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