Cablefax The Magazine - July 2010 - 12
COMMUNITY SERVICE (MSO WIDE)
MIND MELD:
Time Warner Cable
employees at a CAMM
event teach students
how digital signals are
sent and received.
TIME WARNER CABLE
Time Warner Cable's Connect a Million Minds (CAMM)
program was unveiled at a White House event last
November, with President Obama joining Time Warner
Cable chief Glenn Britt and other business leaders touting
efforts to strengthen America's competitiveness by
improving education and interest in science, technology,
engineering and math.
The high-profile ceremony was fitting for a program
that has a bold goal of connecting 1 million children to
science and math programs by 2014. The cable operator
is backing CAMM with $100 million in cash and
in-kind resources.
But it's dedicating much more than cash and media
time to CAMM-the MSO's employees are volunteering
at science fairs, robotics competitions and other community
events. They're also hosting CAMM career days
at Time Warner Cable offices nationwide.
CAMM also relies on using Time Warner's cable infrastructure
to teach science and math. In March, Time
Warner Cable hosted more than 1,500 students at its
offices for a " Cracking the Codes in the Digital World "
event. Employees participating included EVPs Kevin
Leddy, Jim Ludington and James Manchester.
" We developed a curriculum where we bring kids into
our offices and they are exposed to how digital signals
12
cablefaxmag.com
are transmitted and received, " says Director of Strategic
Philanthropy Tessie Topol.
A key focus of CAMM is the " Connectory, " an online
directory that parents can use to locate hundreds of
science and technology programs for their children.
Time Warner Cable also is using its CAMM Web site
(connectamillionminds.com) to encourage adults to get
students involved in after-school educational programs.
Time Warner unveiled a CAMM interactive TV application
in May at The Cable Show that allows viewers to use their
remotes to have a link to the CAMM Web site sent to their
mobile phones. It's the fi rst interactive TV app dedicated to
a corporate social responsibility program.
It's easy to see why retiring Time Warner Cable public
affairs champion Bonnie Hathaway lists CAMM as her
proudest moment and " one of the most strategic and
sophisticated projects I've been involved with, and the
one from which I've learned the most (see p. 8). "
Fast Facts
\ All 47,000 Time Warner Cable employees are participating
in CAMM.
\ Time Warner has already received pledges to get
200,000 students involved in technology, science and
math programs.
July 2010
CableFAX: The Magazine
http://www.connectamillionminds.com
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Cablefax The Magazine - July 2010
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Cablefax The Magazine - July 2010 - Contents
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