Cablefax The Magazine - July 2011 - 10

COMPETITION AWARD
Comcast
With its power play for the on-demand market, a plausible
TV Everywhere game plan and one heck of a cool
demo of its new platform/user interface in its pocket, we
couldn't pass up presenting Comcast with our Competition
Award this year.
" Our strategy has been to continue to add value to
all of our products-including video, online and phone
services-and our Xfinity products
give us a competitive
edge, " Dave Watson,
Comcast Cable COO, says
of the digital service that
has spawned a troika of
apps that let viewers customize
how they view their
programming: Xfinity TV,
Xfinity Mobile and the Xfinity
Connect online dashboard.
Comcast's Xfi nity push fi ts
hand in glove with a spate of
other initiatives the MSO has
launched to give it an edge
in an increasingly aggressive
market. The operator recently
improved high-speed data
speeds with the deployment of
DOCSIS 3.0, began offering 100150
HD channels and expanded
its multicultural offerings.
" Customers can also watch
entertainment choices on Xfi nityTV.
com and through Xfi nity TV app on
the iPad, iPhone and iPod touch-
two other key differentiators-and
we'll continue to make even more choices available on other
devices in the future, " Watson says.
In June at the Cable Show, Comcast Corp. chmn/CEO
Brian Roberts unveiled the latest weapon in Comcast's
competitive arsenal: a new cloud-based video system
and set-top box that takes the functionality out of the
box and places it into the network so television program10
cablefaxmag.com
ming
can seamlessly combine with Internet and other
interactive content, including Facebook and Twitter. The
Xcalibur offering also includes a highly personalized user
interface and search function and the ability to send
content to multiple sources. Heads definitely turned.
Key to the success of its product and service rollouts
is Comcast's highly focused education of its customers
and potential customers. " We're
also expanding ways customers
can help themselves and
each other, integrating social
media, offering how-to videos
and launching online selfhelp
diagnostic tools as well
as completely overhauling
Comcast.com so customers
can get answers quickly and
conveniently as well as learn
about and order products
and services, " Watson says.
The competition is indeed
fast and furious these
days, but Watson puts it
in perspective. " The great
part about competition
is that it drives ongoing
service improvement and
product innovation. You
earn your customers'
business every day. " . ■
-Cathy Applefeld Olson
FAST FACTS
■ Comcast video platforms together offer more than
60,000 movies and television series.
■ Comcast Xfinity has gotten 20 billion entertainment
views to date.
July 2011
CableFAX: The Magazine
http://www.Comcast.com http://www.cablefaxmag.com

Cablefax The Magazine - July 2011

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Cablefax The Magazine - July 2011 - Contents
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