Cablefax The Magazine - July 2011 - 12

TECHNOLOGY AWARD
Cablevision
When talking about technology, it all
comes down to boldness. How far can
you push the envelope? How willing
are you to innovate despite the risks
and occasional fallout? How much do
you really want it? This year, we honor
Cablevision for driving forward with new
products that are moving the tech needle
and setting new standards for an industry saddled with
plenty of legacy issues and, in some cases, mired in tradition.
Whether it's launching a controversial iPad app that attracts
legal hassles or relentlessly pushing the " network DVR " concept
despite similar resistance from content owners, Cablevision
ain't shy. At all. In fact, this MSO seems to relish its role as
industry rabble-rouser (This attitude extends beyond tech, with
Cablevision's retrans reform push a prime example).
Cablevision's bold attitude doesn't come from a place
of comfort. It's not the biggest MSO out there-not by a
longshot. And it doesn't have the widest geographic reach-
again, not by a longshot (although the Bresnan deal did
expand its reach beyond the NYC area). But what Cablevision
has is tech moxy, which seems fi tting considering that
Cablevision serves perhaps the most important media market
in the U.S. with arguably some of the most sophisticated
tech users around. " These innovations and more have helped
us achieve and maintain industry-leading penetrations across
all of our services, " says James Blackley, Cablevision's EVP
of Corporate Engineering and Technology.
As for that controversial iPad app that just drew a lawsuit
from Viacom in June, Blackley notes that customers are demanding
anytime/anywhere content-and Cablevision wants to
give them what they want. " In addition to being the latest way
to display video, our expansion to the iPad and similar devices
offer us another way to develop and introduce new navigation
functionality and interfaces, which enables our subscribers to
more fully explore the robust content and services we provide, "
he says. " We think this is an important advance for our customers
and the beginning of enabling every screen in the home to
receive cable television. " Meanwhile, Cablevision's DVR Plus, a
remote-storage DVR with Open Media Security allowing secure
content fl ows without use of a pesky CableCARD, is the kind of
12
cablefaxmag.com
tech that " will forever alter the way we deliver certain services
to our customers, " he says.
Sure, other cable operators share that bold vision. But
Cablevision seems more willing than most to push forward
despite whatever resistance it may encounter, all in an unapologetic
quest to satisfy an increasingly insatiable consumer
appetite. It's hard not to admire the sheer audacity of Cablevision's
vision. Cable on every screen. Why not? And we're not
necessarily only talking within the home. Cablevision has been
out front on wireless tech as well, deploying a vast network of
7,000 WiFi hotspots throughout its footprint in an effort to give
subs broadband access on the go. Right now, the company is
also offering a free Optimum WiFi access point to its business
customers-again using tech to cement its position and retain
its best subs. " Technology and innovation defi nes our products
and allow us to differentiate Cablevision in the most competitive
market in the country, " says Blackley. On every screen,
indeed. Cablevision continues to bank on tech, and that translates
to better business. ■
-Michael Grebb
FAST FACTS
■ In May, Cablevision significantly hiked its Optimum WiFi
speed to 15Mbps downstream/4Mbps upstream from
3Mbps/1.5Mbps.
■ Cablevision now has more than 3.3 million customers
■ Cablevision continues to integrate Bresnan into its product
mix, switching those systems to the Optimum brand
in May with plans to complete a transport ring linking
85% of Western subs by year-end.
July 2011
CableFAX: The Magazine
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Cablefax The Magazine - July 2011

Table of Contents for the Digital Edition of Cablefax The Magazine - July 2011

Contents
Cablefax The Magazine - July 2011 - Cover1
Cablefax The Magazine - July 2011 - Cover2
Cablefax The Magazine - July 2011 - Contents
Cablefax The Magazine - July 2011 - 4
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