Cablefax The Magazine - July 2011 - 18

MSO COMMUNITY SERVICE
Comcast
Remember the saying " Think globally, act locally " ?
Comcast certainly does. We're awarding the MSO with
our top Community Service nod to honor the numerous
ways Comcast serves its communities, most notably
Comcast Cares Day, which this year marks its 10th
anniversary.
Ask any Comcast execs, and they'll tell you the
company's community investment philosophy can be
traced directly to founder Ralph Roberts. " He always
focused on fact that cable was a local business, and
we needed to be involved in our local community, " says
Charisse Lillie, Comcast VP, community investment.
Today, the company's three focus areas-digital literacy,
youth leadership development and community service-
do just that.
Launched in 2001, Comcast Cares Day has expanded
to include national and regional partners. What hasn't
changed is its mission: To designate a day when Comcast's
nearly 70,000 employees, their families and friends have the
opportunity to do good works in their community. If you'd
been traversing the country on April 30, you'd have found
Comcasters around the country planting trees, stocking
food banks, painting schools and community centers,
cleaning up parks and setting up computer labs, among
other activities. Pretty cool stuff.
More than half of Comcast
Cares activities are centered
around schools, estimates
Comcast EVP David Cohen.
All, he notes, are determined
by local employees, who customize
a basic template and
run with it as they see fit.
Charisse Lillie
18
cablefaxmag.com
July 2011
CableFAX: The Magazine
" Cable is very decentralized. So even though we are a
national company, what's important to Brian Roberts in
Philadelphia may not be important to the leadership of
our Salt Lake City team, " Cohen says. " The concept was
really designed for the local teams to shape the event
into something that will have the most impact in their
communities. "
Like all of Comcast's community endeavors, including
its ongoing relationship with Big Brothers Big Sisters,
Comcast Cares Day is voluntary. The fact that it is so
strongly embraced by employees, " says something
about the character of our employees, " Lillie says. " We
have employees whose kids have grown up the last
10 years going to Comcast Cares Day and think it's a
national holiday. "
There's a pay-it-forward element, too. " We get a
reasonable number of calls from inside and outside the
cable industry, " says Cohen. " One example: when the
NCTA was interested in starting CableCares service
projects in connection with the convention, Barbara
York came and met with our team. " We think that's
nothing short of Comcastic. ■
-Cathy Applefeld Olson
FAST FACTS
■ Since its foundation 10 years ago Comcast Care Day has
raised $10 million and generated 2 million volunteer hours.
■ This year alone, Comcast had a record 70,000 participants
at 659 project sites in 39 states and Washington, D.C.
■ Comcast's mentoring program through Big Brothers Big
Sisters is active in nine, soon to be 10 cities. Employees
in the Philadelphia HQ alone mentor 45 children.
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Cablefax The Magazine - July 2011

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Cablefax The Magazine - July 2011 - Contents
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