Cablefax The Magazine - July 2011 - 19
SYSTEM COMMUNITY SERVICE
Suddenlink
Jonesboro, Ark.
We generally like to stay away from the term " win-win. " But
for Suddenlink, on which we bestow this year's System Community
Service Award, we're making a heartfelt exception.
Still a relatively new name in the Jonesboro, Ark., market
after the 2006 split from Comcast, Suddenlink two years
ago started a recycling program for used electronics that
not only provides a forward-thinking service to its community
but has generated lots of " green " goodwill for the
company. A scrappy move, indeed.
Suddenlink's Jonesboro " Green Team " already had initiated
an internal recycling program when they realized there
wasn't a place for Jonesboro residents to dispose of their
outdated, broken or otherwise unusable electronics. Thus
was born Suddenlink eCycling. The concept was pretty
straightforward: Purchase a trailer for drop-off, adorn it
heavily with Suddenlink signage, make it available at various
community events, and park it outside the Suddenlink
retail store.
After launching eCycling at an event touting Jonesboro
Mayor Harold Perrin and other local government offi cials,
Suddenlink since has promoted the initiative via community
events and cross-channel spots on air. " At fi rst we spent a
lot of time getting out in the community and participating
in recycling events and schools, " says Jennifer Hietanen,
Suddenlink retail sales manager and member of the Jonesboro
system group task force. " Now it's a lot of word of
mouth. "
Aside from providing a convenient drop spot for everything
from microwaves to radios (Suddenlink employees
regularly take the discard to a regional recycling company),
the operator hosts environmentally themed events, airs
public service announcements on the topic, distributes fl yers
with environmental tips at its retail store, and includes
information on the company Web site.
The icing on the cake? The program has raised Suddenlink's
profi le, and likely even has attracted new customers,
Hietanen says. " We're an industry that generates a lot of
CableFAX: The Magazine
July 2011
The Green Team with its eCycling bounty.
electronics, but we have people who aren't our customers
coming in all the time to say they appreciate our efforts, "
she says. " It's complementary to Suddenlink that we are
doing this for our community and not just for our customers.
It's a whole-community effort. " ■
-Cathy Applefeld Olson
FAST FACTS
■ Since launching in July 2009, Suddenlink's eCycling
program has collected more than 40 tons of electronic
equipment.
■ eCycling is affiliated with Earth Day, Jonesboro's Paint
the Town Green Week and other local educational and
environmental efforts.
■ Sister Suddenlink system in Russellville, Ark., has adopted
a similar program.
cablefaxmag.com
19
http://www.cablefaxmag.com
Cablefax The Magazine - July 2011
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2011
Contents
Cablefax The Magazine - July 2011 - Cover1
Cablefax The Magazine - July 2011 - Cover2
Cablefax The Magazine - July 2011 - Contents
Cablefax The Magazine - July 2011 - 4
Cablefax The Magazine - July 2011 - 5
Cablefax The Magazine - July 2011 - 6
Cablefax The Magazine - July 2011 - 7
Cablefax The Magazine - July 2011 - 8
Cablefax The Magazine - July 2011 - 9
Cablefax The Magazine - July 2011 - 10
Cablefax The Magazine - July 2011 - 11
Cablefax The Magazine - July 2011 - 12
Cablefax The Magazine - July 2011 - 13
Cablefax The Magazine - July 2011 - 14
Cablefax The Magazine - July 2011 - 15
Cablefax The Magazine - July 2011 - 16
Cablefax The Magazine - July 2011 - 17
Cablefax The Magazine - July 2011 - 18
Cablefax The Magazine - July 2011 - 19
Cablefax The Magazine - July 2011 - 20
Cablefax The Magazine - July 2011 - 21
Cablefax The Magazine - July 2011 - 22
Cablefax The Magazine - July 2011 - 23
Cablefax The Magazine - July 2011 - 24
Cablefax The Magazine - July 2011 - 25
Cablefax The Magazine - July 2011 - 26
Cablefax The Magazine - July 2011 - 27
Cablefax The Magazine - July 2011 - 28
Cablefax The Magazine - July 2011 - 29
Cablefax The Magazine - July 2011 - 30
Cablefax The Magazine - July 2011 - 31
Cablefax The Magazine - July 2011 - 32
Cablefax The Magazine - July 2011 - 33
Cablefax The Magazine - July 2011 - 34
Cablefax The Magazine - July 2011 - Cover3
Cablefax The Magazine - July 2011 - Cover4
https://www.nxtbook.com/accessintelligence/CableFAX/cfx_december-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-september-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-october-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2022
https://www.nxtbook.com/accessintelligence/CableFAX/Cablefax-The-Magazine-July-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com