Cablefax The Magazine - July 2011 - 6

MSO OF THE YEAR
Time Warner Cable
Whether it's snatching up the rights to Lakers games, leading
the charge for retransmission consent reform or unveiling a
controversial iPad TV viewing app, Time Warner Cable has
led the pack over the past year. Its accomplishments span
the operational and fi nancial spectrum, with TWC generating
more than 20% growth in both commercial services
and media sales in 2010. Primary service units-the total of
video, high-speed data and digital phone subscribers-grew
to 26.7 million. Revenues for '10 increased 5.6% over '09 to
$18.9 billion, while operating income rose 11.2% to $3.7 billion,
and free cash fl ow rose 16+%. At the same time, TWC's
share price was up 60% in 2010.
And then there are all the new offerings that TWC keeps
rolling out-all part of a mission that chmn/CEO Glenn Britt describes
as making customers' lives easier. Yes, the much-talked
about iPad app goes into that category, but so does TWC's " TV
Essentials " video package, which targets budget-conscious
consumers. The MSO also has made online access to ESPN
programming available to authenticated video customers, one
of its fi rst TV Everywhere offerings, with more to come.
" We're in conversations with lots of people, " Britt says,
pointing out the complexities of TVE. For example, if there
are 4 people in a household, how many devices should be
authenticated from that home at one point and time. " There
FAST FACTS
■ TWCable TV app for iPad launched on March 15, 2011, and
now has access to more than 100 channels. It's the cable
industry's first app to deliver live, streaming cable programs
to authenticated customers anywhere inside their homes
without wires, TVs and set-tops. Since launch, more than
360,000 iPad users have downloaded the free app.
■ Look Back uses network-DVR technology to provide
on demand access to programming from some 60
networks for up to three days after airing.
■ TWC returned more than $1 billion of capital to shareholders
in 2010 through dividends and share repurchase programs.
Time Warner Cable's iPad app has stirred the content pot.
are as many answers to that as there are players to this
game, " he says. " It seems from our industry's behavior that
people don't want to work together and do something new
unless every single aspect of the issue is settled, whether it's
important or trivial, and that takes a long time. "
Another complex issue TWC is tackling is sports rights,
throwing out major coin for a 20-year, exclusive agreement
with the L.A. Lakers for all of their pre-season, regular
season and post-season games, starting with the 2012-2013
season. With TWC hiring the well connected David Rone for
the newly created post of TWC Sports pres, most believe
its upcoming 2 Lakers RSNs-one in English and another in
Spanish-are just the beginning. " Sports rights are lumpy, "
Britt says, with a laugh. " They come up when they come up.
And if they're available, we'll look at them. "
Up ahead, while there is still some legal wrangling over
its iPad app, Time Warner Cable will continue to migrate to
delivering its closed circuit, video business via IP. But through it
all, TWC will remain focused on its goal of making life easier for
consumers.
" We have made a tremendous amount of progress in improving
the customer experience, " says TWC president/COO Rob
Marcus. " For example, our customer segmentation strategy
is designed to match our customers with the products and
packages that best meet their needs, like 'Signature Home' for
our customers who want the best of everything, or 'TV Essentials,'
which is designed for customers who want to save some
money. [The iPad app,] Start Over, Look Back, ever increasing
amounts of On Demand, Wideband, Mobile, all providing customers
a better experience using our products and services. " ■
- Amy Maclean
6
cablefaxmag.com
July 2011
CableFAX: The Magazine
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Cablefax The Magazine - July 2011

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Cablefax The Magazine - July 2011 - Contents
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