Cablefax The Magazine - July 2012 - 10

2012 Top Ops Awards
MSO PROJECT LAUNCH OF THE YEAR
Time Warner Cable
IntelligentHome
This isn't the first time cable has
experimented with home security.
In fact, Time Warner Cable has
maintained a home security business
in Syracuse, NY, since the
1980s. But this time things are different. This time the
cable industry is leveraging its existing infrastructure,
fantastic broadband penetration rates and a growing
consumer fascination with all things IP-connected.
Enter Time Warner Cable's IntelligentHome service
based on the iControl technology platform. IntelligentHome
combines security with management and
automation tools to give users a brand new broadbandbased,
smart-home service. Subscribers pick their
peripherals-cameras, sensors, thermostats-and get
access and control of selected features from an in-home
touchscreen, laptop or mobile device. So far, Time Warner
has only launched the service in four regions, but
more markets are on the way, and the cable company is
bullish on subscriber adoption.
Time Warner Cable SVP Keith Burkley says the MSO
has watched the shift in the home security market very
closely, particularly over the last four years. Even though
the operator has kept its legacy home security service
going in Syracuse for decades, it didn't want to branch out
further until it could successfully integrate
security with its core business.
That meant integration not only with
the underlying infrastructure, but also
integration of business processes, like
system installations.
" On the installation side, when
you looked at the traditional home
security installation process, it was lengthy. It involved
skill sets that were largely different than our cable techs'
skill sets, " says Burkley. " The IP-based explosion [and
the introduction of] wireless peripherals [aligned to create]
skill sets that were more like the cable operation. "
Time Warner has also had to consider marketing
integration when launching the IntelligentHome service.
Burkley notes that home security is different from any
of the voice, video or data services in cable's traditional
arsenal, and that means the industry has to create more
awareness of the product in order to generate sales.
Another marketing hurdle for cable is convincing consumers
that operators have a robust security offering,
and not just a few wireless sensors that can been hooked
up to the existing Internet service. In Time Warner's case,
it's easy to prove the robust security aspect. Unlike other
cable companies, which typically outsource emergency
services, Time Warner operates its own award-winning
emergency response center. That center is an upgraded
version of the old facility designed to support the legacy
Syracuse-based home security service. Today it's outfi tted
to service IntelligentHome subscribers.
Although we're still in the early phases of the IntelligentHome
rollout, it would probably be an understateFast
Facts
✦ Time Warner Cable first launched IntelligentHome to paying
customers in February of 2011.
✦ Developers have come up with some crazy ideas for new
smart-home applications. Burkley relates one for an IPconnected
crockpot, complete with recommended recipes
and remote-control temperature settings.
ment to say that Burkley's excited about its potential.
" I've been with Time Warner for 33 years, and we had
voice and video, and we kept asking ourselves what's
next, " says Burkley. " [This] feels like a winner... I feel
like this is our next big opportunity... I see it changing
lives and our culture as well... It's really the kind of
product that really can change the way people manage
their lives on a day-to-day basis. " Those are lofty words,
but Time Warner Cable has reason to be optimistic.
Cable is finally moving beyond the triple play. ✴
- Mari Silbey
10
cablefaxmag.com
July 2012
CableFAX: The Magazine
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Cablefax The Magazine - July 2012

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