Cablefax The Magazine - July 2013 - 23

2013 Top Ops Awards
customers we have and provide great products and service
at reasonable prices, " Zeman says. About 400 rural Cedar
Falls properties can access CFU's 1-Gig offering.
By Iowa standards, Cedar Falls is a good-sized town,
Cedar Falls, it's offering 1-Gig data service. Unlike Google,
which continues to build out in Kansas City, " if you call us
today, we can turn on [our 1-Gig] service today, " says CFU's
Communications Manager Betty Zeman. She makes a point
to emphasize that CFU didn't announce 1-Gig service until
the upgrade was completed. And unlike Google, whose deep
pockets can fi nance a fi ber experiment, CFU is self-sustaining;
its upgrade was funded with cash reserves and revenue
bonds. Another difference between behemoth Google and
CFU: by Iowa law, cooperatives like CFU can't serve customers
much beyond the city limits, " so we must protect the
population 39K, home of the University of Northern Iowa,
contiguous with Waterloo. Together, the Cedar Falls-Waterloo
area has a population of about 100K. Unlike VTel's service
area, it's not rural, but Cedar Rapids is surrounded by farmland,
typical for towns in Iowa. CFU's strategy with its 1-Gig
service is a bit different from VTel's. While take rates for its $275
consumer product are moderate today, it believes demand will
be there tomorrow. Several consumers are using the service as
are businesses. In fact, the top-tier business customers were
automatically upgraded to the 1 Gig service at the same price
they were paying previously.
" We know not too many homeowners have a need for 1
Gig speed today, but needs change quickly in this business,
and it's important to be out in front of it, " Zeman says. " We
want to make sure we are not a limiting factor for our customers
or any businesses or consumers who might want to
relocate here, " she says. " If you wait for half your customers
to want it, it's too late. "
- Seth Arenstein
Top Ops Community Service Award
* Suddenlink Y Cup, Amarillo, TX
* Do Your Part, Drop by Drop,
Midland, TX
* Suddenlink Open Tony Gibson
Memorial Bass Tournament,
San Angelo, TX
We salute these and all of our local teams who prove every day that
good citizenship goes hand in hand with providing superior customer
service. We couldn't be more proud.
CableFAX: The Magazine
July 2013
cablefaxmag.com
23
http://www.cablefaxmag.com

Cablefax The Magazine - July 2013

Table of Contents for the Digital Edition of Cablefax The Magazine - July 2013

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Cablefax The Magazine - July 2013 - Cover1
Cablefax The Magazine - July 2013 - Cover2
Cablefax The Magazine - July 2013 - Contents
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Cablefax The Magazine - July 2013 - Cover3
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