Cablefax The Magazine - July 2013 - 4

cablefaxmag.com
editorial
executive editor, cablefax group
Michael Grebb
contributors
WE BOUGHT A ZOO...
With the Independent Show in San Diego this year, we really couldn't resist
going with a zoo theme. But the more we thought about it, the more it seemed
like a pretty good analogy for what's going on in the cable business these
days. So many products and services. So many platforms. So many varieties
of shows and ways to watch them. And there's even a plethora of " non-cable "
OTT content freely available through those same broadband pipes. Cable used
to be one exhibit. These days, it's a massive wildlife park offering up just about
every species under the sun-not only hundreds of original cable shows but
also an array of other services available to consumers.
Cable long ago branched out beyond TV, but now it's into everything. Even
social media is getting integrated into EPGs-and the EPGs themselves
are migrating to third-party devices like gaming consoles, smart TVs and
standalone gadgets like Apple TV and Roku. All of this has given consumers
everything, everywhere, through not only authenticated access to traditional
TV content but also the endless stream of original content on the Internet.
It's everything from premium shows and shorts freely available on myriad
Websites to, well... you know, cats chasing laser pointers. But whether you
want exotic animals or squirrels, make no mistake: It's a zoo!
Of course, like any menagerie fusing disparate and unrelated elements
into one big refuge, it's messy and dirty and noisy-and sometimes it even
smells bad as retrans fi ghts, license fee battles, authentication throw-downs
and wrangling over revenue splits can resemble primates throwing a certain
substance at one another. No matter. It's all part of the fun park this industry
built together, starting with a small video petting zoo and evolving into the
world-renowned complex it now oversees, complete with every animal
anyone can imagine, all creating an experience accessible to anyone willing
to pay a reasonable admission fee to roam the grounds.
This is an amazing time to be a cable operator. It's hard to imagine that
any of the entrepreneurs and risk takers who fi rst broke ground on this
cable zoo could have predicted how diverse and incredibly robust it
would become. One thing's for sure: There has never been a better time
to be the zookeeper.
Seth Arenstein, Michael Grebb
advertising/business
senior vice president, media communications group
Diane Schwartz
(212) 621-4964, dschwartz@accessintel.com
associate publisher, cablefax group
Amy Abbey
(301) 354-1629, aabbey@accessintel.com
sales manager, cablefax Group
Susan Kim
(301) 354-2010, skim@accessintel.com
marketing
director of marketing, media communications group
Kate Schaeffer, kschaeffer@accessintel.com
(301) 354-2303
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Diana Rojas, drojas@accessintel.com
design/production
Joanne Moran, jmoran@accessintel.com
senior production manager
Joann M. Fato
(301) 354-1681, jfato@accessintel.com
director of marketing, cablefax
Laurie Hofmann
(301) 354-1796, lhofmann@accessintel.com
list sales - Worldata (561) 393-8200
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Cablefax The Magazine - July 2013

Table of Contents for the Digital Edition of Cablefax The Magazine - July 2013

Contents
Cablefax The Magazine - July 2013 - Cover1
Cablefax The Magazine - July 2013 - Cover2
Cablefax The Magazine - July 2013 - Contents
Cablefax The Magazine - July 2013 - 4
Cablefax The Magazine - July 2013 - 5
Cablefax The Magazine - July 2013 - 6
Cablefax The Magazine - July 2013 - 7
Cablefax The Magazine - July 2013 - 8
Cablefax The Magazine - July 2013 - 9
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Cablefax The Magazine - July 2013 - 30
Cablefax The Magazine - July 2013 - Cover3
Cablefax The Magazine - July 2013 - Cover4
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