Cablefax The Magazine - July 2014 - 13

MSO REGIONAL EXECUTIVE OF THE YEAR
Amy Smith
Comcast Florida
Few jobs in cable are as tough, complicated and thankless
as that of the regional MSO executive. Every region has its
quirky nuances: Unique customers to please, local news
media to navigate and of course local, regional and state
politicians whose goodwill can make or break a product
launch or service change. Not only that, but regional execs
often spend years bouncing from system to system to gain
the experience necessary to manage several of them all at
once-not to mention the corporate acumen to " manage
up " to the corporate offi ce and get the resources necessary
to compete on the ground. Few can do this job. And few
do it quite as well as Amy Smith, our 2014 MSO Regional
Executive of the Year.
It's hard to pinpoint exactly what makes Smith so valuable
to Comcast, which unlike many other large MSOs has
placed upon its regional execs' shoulders considerable
autonomy and P&L accountability. But Comcast has long
relied on Smith's incredible skills and dedication. As regional
SVP for Comcast's Florida Region, Smith now runs the
company's largest division with responsibility for more than
2 million customers, a gig she took on in 2012 after proving
herself as head of the Freedom Region that includes the
corporate headquarters in Philadelphia (Yes, Brian Roberts
was one of her customers. Talk about pressure).
But Smith consistently knocks every new challenge out of
the park. " Amy has continued to take on the most challenging
assignments at the request of the company and has
delivered results every time, " says Bill Connors, president of
Comcast Cable's Central Division. " I believe Amy is one of
the most impressive leaders I have been fortunate enough
to work with in my career. "
Few are anything but dazzled by Smith's penchant for
managing complicated markets, launching new products
and growing market share no matter what the competitive
threat. In Florida, for example, both Verizon and AT&T
compete vigorously in dozens of markets, including Jacksonville,
Miami and Orlando-but Smith consistently grows
market share for Xfi nity Home while also exceeding cash
fl ow goals and other targets. " I really think that's one of the
strengths we have at Comcast, " says Smith. " Local leadership
is close to the customers and can really get things
done. " Also helpful are the deep relationships she forged
at HQ while running the Freedom Region. " I can see what's
happening and then go back to corporate and say 'this is
what I need', " she says.
One recent achievement is the conversion of Comcast's
Florida payment centers into state-of-the-art Xfi nity stores
that vastly improved the customer experience. In fact, she
Cablefax: The Magazine
July 2014
Stateswoman: Smith and Florida Governor Rick Scott announcing Ft
Meyers Center of Excellence.
did such a great job revamping those locations that the
stores saw a whopping 70% increase in sales over 2012,
all while reducing wait times and staffi ng levels, and giving
prospects a way to touch and feel Comcast's newest wares
such as the X1 set-top navigation system. " It's a completely
different experience, " she says. " People can hands-on try
the products out. People get even more excited when they
experience [X1] fi rsthand. " Not only that, but Smith also
managed the expansion of the Multi-Latino Package for
Hispanic audiences, an upgrade that added 32 channels to
the multi-Latino tier. Meanwhile, in 2013, the Florida Region
led the country for the fi rst time in new connections for
Comcast's Internet Essentials program aimed at bringing
broadband to low-income households.
The bottom line: Smith just seems to make it look easy.
" Amy has a deep understanding and appreciation for the
operations side of our business and this has been a critical
component in her success in delivering results for the company, "
says Paul Biava, VP, Fulfi llment Operations, Comcast
Florida. Add Cablefax to Amy Smith's growing fanbase...
- Michael Grebb
In 2013, Comcast Florida doubled its Internet speeds at no
extra charge.
When not taking on telcos and satellite companies, Smith
competes as an accomplished equestrienne.
Smith first joined Comcast in 1994 as a Business Manager
in Charleston, SC.
cablefaxmag.com
13
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Cablefax The Magazine - July 2014

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Cablefax The Magazine - July 2014 - Contents
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