Cablefax The Magazine - July 2015 - 24
2015 Top Ops Awards
INDEPENDENT SOCIAL MEDIA MAVERICK AWARD
Grande Communications
You never know. Grande Communications joined the social media
revolution a few years ago to engage customers, raise brand
awareness and advocacy, assist customer care and spread the
word about its services for residential and business customers in
Texas. Social media manager Shana Ogg is a master at tailoring
conversational and personal messages to fi t Grande's six social
media platforms. Grande " has written the book on how to serve and
inform 21st-century consumers... with informative communications...
that are informal enough to bring a smile to all, " says ACA
chief Matt Polka, a self-confessed social media addict.
But then came Memorial Day weekend 2015 and the fl oods, specifi -
cally those brought by Tropical Storm Bill. " Grande's call center and
headquarters are located on two-stories. Good thing, because the
entire fi rst fl oor call center was fl ooded, " says ACA EVP & Chief of Staff
Rob Shema. Waters were more than 43 feet high in some parts of San
Marcos, the central Texas city of 55K where Grande is based. Call center
operations moved to another location and were up the next day. " The
vast majority " of Grande's customers avoided loss of service, and after 48
hours " 99% of our customers had all their services, " says Peter Drozdoff,
VP of marketing. Still, the fi rst 24 hours were diffi cult, with pockets in San
Marcos and adjacent areas " particularly tough, " he adds. Things have yet
to return to normal for some San Marcos citizens. As we write this in mid
June, stories about recovery efforts abound. FEMA has been called in and
more than a thousand area residents have signed up for relief. Beyond
Congratulation� t� al� th� Top Op�!
Celebrate the 2015 top operators
at the Cablefax Awards Breakfast
October 1, 2015 | 8:00 -10:00 am
The Yale Club, NYC
Save the Date and register your team today
at www.cablefax.com/topops
Make the most of the day and stay after the breakfast to attend
the TV Innovation Summit!
More info at www.cablefaxtvsummit.com
24
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July 2015
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Cablefax The Magazine - July 2015
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2015
Contents
Cablefax The Magazine - July 2015 - Cover1
Cablefax The Magazine - July 2015 - Cover2
Cablefax The Magazine - July 2015 - Contents
Cablefax The Magazine - July 2015 - 4
Cablefax The Magazine - July 2015 - 5
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Cablefax The Magazine - July 2015 - Cover3
Cablefax The Magazine - July 2015 - Cover4
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