Cablefax The Magazine - July 2017 - 23
2017 TOP OPS AWARDS
Constructing an image that beamed the company into the future
meant more extensive marketing of modern services like live
streaming, a new website and social media connections. " Your
digital image now goes with you everywhere, so we tried to make
that as updated and fresh as it could be, " says Gauntt. It also meant
branching out with new things like promoting local arena football
and local high school teams.
Mind you, getting involved with the community is nothing new for
the indie. Community investment is what Gauntt believes sets them
apart from others. Their list of community connections is extensive,
with live streaming of local events-impressively-being top of
the list-from high school football to band concerts to rec league
games. " Most important to us is our family-and everybody loves
to see their family on TV, " says Gauntt. CTV BEAM is also a big contributor
to local charities and historic preservation areas. For a small
company, such an inclusive list " says exactly where our priorities
are. "
CTV BEAM is, above all, about keeping it local. " In this area, your
reputation is as important by word of mouth as it is by any kind
of marketing strategy that we could come up with, " Gauntt says.
It might even trump paid advertising, she mused. American Cable
Association's membership evp and chief of staff Rob Shema is
impressed with the results. " It's amazing that a small, rural company
is reinventing itself for its customers and the business community at
this time, and is doing it in such a way that ingrains itself not only to
its customer base but into the whole community, " he says.
And in a world where big cable is getting bigger, sometimes it pays
to be little. " With the changes in the cable industry as they are, the
best thing that we can do is stay completely ingrained in our community
and make our presence known by being local, " Gauntt says.
" That is truly what has set us apart and kept us viable. "
- Kaylee Hultgren
FAST FACTS
uCable TV of East Alabama started rebranding to
CTV BEAM in August 2016 and completed the
transformation by February 2017.
u Every aspect of the company was updated with the
new name, including email addresses, its website,
trucks, billing statements and signage.
uCTV BEAM was founded in 1964 and serves Russell
County, Phenix City, Smiths Station and Lee County, AL.
THANK
YOU
(We wanted to make this
" thank you " even bigger,
but we ran out of space.)
We ALL work hard - extra
hours, weekends, time away from
family - so to be recognized by
our peers... well, we are simply
BEAMing with joy.
ctvbeam.com
Cablefax: The Magazine
July 2017
cablefaxmag.com
23
http://www.ctvbeam.com
http://www.cablefaxmag.com
Cablefax The Magazine - July 2017
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2017
Contents
Cablefax The Magazine - July 2017 - Cover1
Cablefax The Magazine - July 2017 - Cover2
Cablefax The Magazine - July 2017 - Contents
Cablefax The Magazine - July 2017 - 4
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Cablefax The Magazine - July 2017 - Cover3
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