Cablefax The Magazine - June 2018 - 16

19. 'BRAND' NEW OPPORTUNITIES
Nancy Daniels
Chief Brand Officer, Discovery & Factual
Discovery
Years in Cable: 20+
Education: Ithaca College
Susanna Dinnage
Global President, Animal Planet
Discovery
Years in Cable: 15 (plus another 10 in broadcast)
Education: BA, Hons, University of Kent, UK
Kathleen Finch
Chief Lifestyles Brand Officer
Discovery
Years in Cable: 19
Education: Stanford University
The newly expanded Discovery family has no shortage of brand experts, with
these three wise women leading the way. Based on her dazzling track record at
Scripps, Discovery named Finch to the lifestyles post at the combined company,
with oversight over 11 networks, including the addition of ID and TLC to her
existing Scripps roster, as well as Discovery's lifestyle digital studio. Former TLC
chief Daniels also comes up roses in the merger, taking the reins for all Discovery
Channel and Science Channel doings. The Animal Planet brand has moved
to a global leadership structure, with UK-based Dinnage at the helm. Look for
her to make strides in increasing the digital footprint via direct-to-consumer
offerings for animal lovers and mobile-friendly short-form content.
Nancy Daniels
Your social media platform of choice? Instagram
Bitcoin - pro or con? I honestly don't understand it. Isn't it a pyramid
scheme?
Last show I binged not on my network(s): " Ozark "
What's the first thing you read in the morning? My email, followed by
Twitter to see if anything huge happened overnight.
Susanna Dinnage
The biggest innovation in cable over the last year? Voice activation
Favorite shortform content? A clip of a baby sloth from our series " Too
Cute " that generated 53M views. Every day is the perfect day for a clip of a
baby sloth! I also love " 90 Second " recipes.
What's the first thing you read in the morning? Messages from my
group in New York that have come in overnight. We are a NY-London team!
If you could have a superpower, what would it be and why? Time
travel. There is so much of the world past, present and future to explore.
Kathleen Finch
Your social media platform of choice? I'm a Twitter junkie. I follow an
eclectic mix of media pundits, comedians, politicians, press outlets and
writers, and I check in to see what they're all tweeting about way, way too
many times a day.
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cablefaxmag.com
Favorite shortform content? I love watching extravagant cakes getting
decorated. I'm not a baker and don't even like sweets, but I'm a sucker for
a mesmerizing frosting video.
What's the first thing you read in the morning? My day begins with
Brian Stelter's CNN newsletter. I'm a former journalist and serious news
addict, and Brian's round up of all the outlets and their daily coverage is
my bible. ■
June 2018
Cablefax: The Magazine
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Cablefax The Magazine - June 2018

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