Cablefax The Magazine - June 2018 - 26

40. GOOD SPORTS
Christine
Driessen
EVP & CFO
ESPN
Years in Cable: 32
Education: BS,
Fordham University
Ed Erhardt
President, Global
Sales & Marketing
ESPN
Years in Cable: 20
Education: BS, St.
John's University
Erhardt has become an institution at ESPN, the
driver of the multimedia sales team since 1999.
His purview includes everything from ESPN's
domestic networks to ESPN.com and ESPN
The Magazine. An innovator in the sports ad
industry, Erhardt championed ESPN's transition
41. VALUE VISIONARIES
Bruce Campbell
Chief Development, Distribution & Legal Officer
Discovery
Years in Cable: 20
Education: Princeton; JD,
Harvard Law School
JB Perrette
President & CEO
Discovery Networks International
Years in Cable: 18
Education: BA, Hamilton College
Campbell continues to create value for Discovery,
most recently overseeing the acquisition of
Scripps Networks Interactive; the formation of
a joint venture between Velocity and TEN: The
Enthusiast Network to form a leading digital
automotive media company; the consolidation of
OWN: Oprah Winfrey Network; and an additional
investment in digital media company Group Nine
Media. Perrette is leading the charge in international
markets and has overseen a number of
recent deals. Those include a streaming partnership
with Amazon in the U.K. and Germany, a
content partnership with VS Media in Greater
China, and a joint venture with ProSiebenSat.1 to
launch new video streaming service in Germany.
26
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to Nielsen Total Live Audience, a move that's
allowing the company to create new solutions
that can adapt to how sports fans consume
content. Driessen's business acumen can
hardly be denied, especially considering her
recent role in the company's broadband Internet
strategy and multimedia programming rights
agreements. Her voice is one that calls for
restraint in bidding for rights, and her counsel
has led to the success of those investments
that garner her support. An advocate for women
and up-and-comers, Driessen has built a team
of talent under her that is sure to continue her
legacy of balancing the costs of investment,
innovation and programming with the revenue
generated by ESPN following her retirement in
January 2019 after 33 years with the company.
Christine Driessen
Favorite restaurant:
May River Grill, South Carolina
Best advice your mom or dad ever gave
you? My Mom: " The right thing to do if often the
hardest! "
And let's not forget
the PyeongChang
Olympics, for which
Eurosport delivered
live and on demand
coverage across
all screens in 48
markets.
Bruce Campbell
What product or
service could you
not live without?
Waze GPS App: it
keeps me oriented
and on time when
I'm taking my kids
to sports practices,
play dates, and
other events. And of
course, my iPhone.
What's the first
thing you read in the morning? WSJ app on
my iPad
Last show I binged not on my network(s):
" Wild Wild West, " a fascinating documentary series
on Netflix about the Bhagwan cult movement
in the early 1980s.
What does the future look like for skinny
bundles and flexible packaging? We expect
June 2018
What product or service could you not live
without? My iPhone
What does the future look like for skinny
bundles and flexible packaging? These
options will continue to evolve to serve the
consumer. This year we have seen more
attention and experimentation in the directto-consumer
space. However, there will never
be only one option. Our industry's success in
the future will be driven by providing multiple
options and flexibility to the ever-changing
consumer and their needs.
Last show I binged not on my network(s):
" The Crown " (Netflix)
Ed Erhardt
Favorite restaurant: Antonucci in New York City
Best advice your mom or dad ever gave
you? Be positive, it's spreads!
What's the first thing you read in the morning?
" The Hive " and " ESPN Daily "
Last show I binged not on my network(s):
" Big Little Lies " (HBO)
Favorite podcast: " 30 for 30 " ■
to see a much greater offering of genre-specific
SVOD services for passionate enthusiast
audiences. Motor Trend, Discovery's digital
destination for global auto superfans, is one
great example.
Favorite podcast: I just completed and really
enjoyed S-Town, from the creators of Serial.
JB Perrette
The biggest innovation in cable over the
last year? The New Discovery! The recent
Scripps acquisition along with an inaugural
Olympic Games delivered for the first time to all
of Europe have made for a busy start to the year
for Discovery Inc and as the global leader in reallife
entertainment, we have big ambitions to build
on its strength of being a different kind of media
company with content that serves loyal and passionate
fan groups around the world.
Your social media platform of choice:
It would have to be Workplace by Facebook. I
find it an invaluable asset as it's a great way to
share best practice and celebrate success of all
the great Discovery projects that are underway
across the world!
What product or service could you not
live without? iPhone. I wouldn't be able to
function without it.
What's the first thing you read in the morning?
My emails, followed by more emails ■
Cablefax: The Magazine
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Cablefax The Magazine - June 2018

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