Cablefax The Magazine - June 2018 - 31

acquisition of Ruckus from Brocade and its
separation from Broadcom-a deal that puts
Arris in an enviable position when it comes to
next-gen wireless and wired networks. McClelland
also made a mark last year by implementing
company-wide business practices, such as
streamlining purchasing processes. He's also
focused on keeping the company on the cutting
edge, with Arris to spend hundreds of millions
in R&D again this year.
54. RAISE A RUCKUS
Bruce McClelland
CEO
Arris
Years in Cable: 19 years
Education: BS in Electrical Engineering
McClelland has been pushing Arris full steam
ahead since taking over as CEO in September
2016. His chief accomplishments include
guiding the company through the protracted
55. THE TRENDSETTERS
The biggest innovation in media/broadband
over the last year? The hottest topic in Cable
Broadband over the last year has been the
introduction of Distributed Access Networks. Over
the next several years, significant investment
will be made in the HFC network to extend the
fiber portion of the network, increase internet
speeds and capacity, and leverage the power of
DOCSIS3.1 and digital fiber optics. The ability
to cost-effectively upgrade the HFC network
over time has been a huge advantage for cable
Service Providers, and the extensive metro and
residential fiber networks are a tremendous differentiator
and asset.
Your social media platform of choice? LinkedIn
- great platform for sharing relevant professional
information and building new contacts.
Education: BA, University of Michigan; JD,
Emory University School of Law
Donna Speciale
President, Ad Sales
Turner
Rich Warren
President
Turner Content Distribution
Years in Cable: 18
Cablefax: The Magazine
Speciale's been somewhat of an advertising
trendsetter. She was an early proponent both
of shortening commercial time in prime time,
and of standardizing data-driven advertising
targets, easing buyers' ability to hone
in on a specific audience. Both have picked
up considerable steam this year. She also
leads Turner's innovation in creating branded
content with advertisers. Warren stepped into
his role last summer, overseeing all brand
distribution, affiliate marketing, interactive
television and business development across
the Turner portfolio-a role in which the
company's continually broadening nonlinear
offerings are taking a heightened role.
Rich Warren
Your social media platform of choice?
Facebook
What product or service could you not live
without? Mobile. It keeps me connected to
everything.
What's the first thing you read in the
June 2018
cablefaxmag.com
31
What product or service could you not live
without? Broadband! It has become the foundation
for the new economy, and is entwined in
the fabric of our lives. It has arguably become
one of the basic physiological needs in the
Maslow hierarchy alongside Sleep, Clothing,
and Shelter!
What's the first thing you read in the morning?
The Wall Street Journal (well, right after
scanning email and texts!). The WSJ provides a
great snapshot of important national and global
events shaping the day, and is often quoted in
business discussions.
What does the future look like for skinny
bundles and flexible packaging? The
power of the internet, made possible by the
innovation and investment of our industry,
has made access to content incredibly
flexible and pervasive. And consumers are
watching more video than they ever have
before. But it has also created a level of
fragmentation that challenges traditional
business models. We will continue to see new
innovative ways of aggregating and packaging
great content in ways that consumers see
real value and are willing to pay a premium
for great entertainment. ■
morning? Google industry alerts
Last show I binged not on my network(s):
" Red Oaks " (Amazon Prime)
Favorite podcast:
" Stay Tuned with Preet " (Preet Bharara) ■
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Cablefax The Magazine - June 2018

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