Cablefax The Magazine - June 2018 - 50

69. DIGITAL DYNAMOS
Peter Blacker
EVP, Digital Media & Emerging Business
NBCUniversal Telemundo Enterprises
Years in Cable: 23
Education: BS, Cornell University
Beau Ferrari
EVP
NBCUniversal Telemundo Enterprises
Years in Cable: 14
Education: Georgetown University; MBA,
Columbia Business School
In the past year, Blacker grew Telemundo
Enterprises' younger-skewing audience through
exclusive digital partnerships with companies such
as Vice Media, Buzzfeed, Snap, Vox, Mashable,
Musical.ly, Tasty, Tastemade, and Endemol Shine
Latino. In his first year at Telemundo Enterprises,
Ferrari focused on digital expansion and finding new
business opportunities in the Hispanic marketplace
across the company's networks and platforms. He
also oversaw operations during the move to the
new, state-of-the-art global HQ. Together, they've
positioned Telemundo Enterprises for a bright future.
70. UNITING THE COMPETITION
Juan Carlos Rodriguez
President
Univision Deportes
Years in Cable: 16
Education: BA, Business Administration,
Universidad Iberoamericana; Senior Management
Program, IPADE; Advanced Management
Program, Wharton Business School,
University of Pennsylvania
While Rodriguez's accomplishments at Univision
Deportes merit praise, his leadership on the
humanitarian front was especially impressive over
the past year. He united the sports media industry
to support communities affected by 2017's natural
disasters. Rodriguez spearheaded a multi-network
fundraiser through UCI's " Unidos por los Nuestros "
campaign. The two-day joint telecast encouraged
viewers to donate money to disaster relief, raising
$1.3 million for the American Red Cross and other
non-profile relief organizations.
An area where media/broadband could use
improvement? Listening to the consumer. Every
day they are telling us something, by tuning-in,
tuning-out, binge-viewing, or cutting the cord,
50
cablefaxmag.com
Peter Blackler
The biggest innovation in media/
broadband over the last year?
The X1 Voice Remote is completely
changing our ability to discover and
enjoy content... and now it can
even help me find my cell phone.
Best advice your mom or dad
ever gave you? Luck favors perseverance!
Knock on enough doors
and something great will open.
An area where media/ broadband could
use improvement? A deeper understanding
of how multicultural audiences are the driving
force of multiplatform consumption, and more
products, services and investments that focus
on the U.S. Hispanic consumer.
Your social media platform of choice?
WhatsApp
If you could have a superpower, what would
it be and why? Ability to freeze everyone's mobile
devices at key times of the day/week/year so that
we could all be 100% present at the same time.
Beau Ferrari
The biggest innovation in media/broadband
the consumer is telling us what they like, what
they don't and what their expectations are.
What does the future look like for skinny
bundles and flexible packaging? Bright, very
bright. There is no turning back on this new
age of fragmentation, now as an industry we
need to make sure we adapt and provide our
consumers with the options and packages that
better serve their needs and interests.
If you wrote a " Black Mirror " episode, what
dark side of technology would you explore
and why? Video conferencing systems! It
doesn't matter how state-of-the-art your system
is, you always need to have at least three
IT team members try to make the thing work
with the inevitable: " Do you see us? We can't
hear you " over and over.
What product or service could you not live
without? That is a tough one, but I would have
to say the smartphone. You can do so much
with it, both professionally and personally.
Thanks to this " product, " while I am always on
the road, I am never away.
Last show I binged not on my network(s):
" La Casa de Papel " ( " Money Heist " ) on Netflix.
A series from Spain about a heist of the Spanish
mint in Madrid. ■
June 2018
Cablefax: The Magazine
over the last year? Comcast XFinity and NBC
News digital apps
Favorite restaurant? Joe's Stone Crabs
Best advice your mom or dad ever gave
you? Good fortune (and luck) happens when
opportunity meets preparation.
An area where media/ broadband could use
improvement? Cell phone service in rural areas
Your social media platform of choice? WhatsApp
Favorite short-form content? YouTube clips
of " Late Night with Seth Meyers, " Jimmy Fallon,
" Daily Show "
What's the first thing you read in the morning?
Cablefax, Axios, NY Times, WSJ
If you could have a superpower, what would
it be and why? Telling time. ■
http://www.Musical.ly http://www.cablefaxmag.com

Cablefax The Magazine - June 2018

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