Cablefax The Magazine - June 2018 - 60

88. SMART SHOPPERS
Mike George
President & CEO
Qurate Retail Group
Years in Cable: 12 years
Education: Bachelor's,
Northwestern; Master's, finance,
Northwestern University's
Kellogg Graduate School of
Management
of Facebook Live. We have seen
Facebook Live break down barriers
to enter the live streaming market
and reach a broader audience.
QVC was an early adopter of Facebook
Live, and we were also one
of the first companies to simulcast
live on Facebook Live. In Q4 2017,
QVC simulcast 700 hours of live
video per month across our 35
Facebook Pages.
Mary Campbell
Chief Interactive Experience
Officer
Qurate Retail Group
Years in Cable: 27
Education: Bachelor's, Psychology,
Connecticut State University
The QVC Group made headlines
last year when it acquired HSN
and its Cornerstone brands,
expanding the company's reach
as well as George and Campbell's
duties. George now leads eight
retail brands that reach more than
360 million homes worldwide
through 17 television networks,
89. LET'S MAKE
A DEAL
Beth Roberts
EVP, Business
Operations
NBCUniversal Cable
Entertainment
Years in Cable: 15
Education: BA, Political
Science, Vassar College;
JD, Boston University
School of Law
When NBC acquired
Bravo and Oxygen,
Roberts was responsible
for learning the business
for NBC Studios. Today,
those skills are invaluable as she oversees all business affairs negotiations
and strategies for 10 entertainment networks and two production studios.
Count on Roberts to be a savvy and realistic negotiator. Earlier this year at
a media conference at UCLA, she cautioned about the pitfalls of any studio
making mega-deals with top content creators, noting that along with the
great successes come more shows that fail. ■
60
cablefaxmag.com
multiple e-commerce sites, digital
platforms and even print catalogs
and in-store locations. All are
housed under Qurate Retail (formerly
Liberty Interactive). Campbell
works tirelessly to keep consumers
current with next-gen shopping experiences
like QVC's updated Roku
app and on-demand content.
Mary Campbell
The biggest innovation in
media/broadband over the last
year? Consumer engagement with
technology continues to blur as
devices become more and more
interconnected. Because of that,
Qurate Retail Group is focused on
delivering the third way to shop -
beyond traditional brick & mortar
or transactional e-commerce - we
want to be there for consumers
who crave engaging shopping
experiences over impersonal
transactions. We bring joy, inspiration
and humanity to the shopping
experience no matter what the
platform.
Your social media platform
of choice? I'm a big proponent
90. DOUBLE
DIGIT
GROWTH
Himesh Bhise
CEO
Synacor
Years in Cable: 12
Education: MBA,
Wharton School at
the University of
Pennsylvania
Bhise continues to
grow Synacor, which
in 2017 marked its
second consecutive
year of double-digit
growth. Consumer engagement is up thanks to the launch of ATT.
net, and the company's ad syndication business is growing. Meanwhile,
its portal network and syndicated advertising platform reaches
200 million unique visitors per month. Bhise also strengthened the
company's balance sheet, freeing up funds to invest in things like
the Zimbra platform, which has expanded Synacor's channel network
to more than 1,900 partners. ■
June 2018
Cablefax: The Magazine
Last show I binged not on
my network(s): I love all things
sci-fi including the classic " Star
Trek " series and History Channel's
" Ancient Aliens. "
What's the first thing you read
in the morning? One of the things I
read first thing in the morning is email
but in particular, I look at our customer
feedback, which provides great
insight into how to listen, respond and
stay connected to the customer.
If you could have a superpower,
what would it be and why? Time
travel or teleportation. To be able to
transcend space and time would be
the ultimate adventure!!! ■
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