Cablefax The Magazine - June 2018 - 63

96. ELEVATING NEW VOICES
Alfred C. Liggins, III
CEO
Urban One
Chairman & CEO
TV One
Years in Cable: 35+
Education: MBA, the
Wharton School of
Business, University of
Pennsylvania
Michelle Rice
GM
TV One
Years in Cable: 25+
Education: MA, Communication
Management, USC; BA, Journalism
and Communication, Temple University
97. SMOOTH SEAS AHEAD
Dave Shull
CEO
The Weather
Channel TV
Network
Years in Cable: 15
Education:
Bachelor's degree,
Harvard University;
MBA, Oxford
University's Saïd
Business School
Although The Weather Channel's parent company
was recently purchased by Entertainment Studios,
viewers can expect smooth sailing ahead with Shull
98. GLOBAL GREEN-ING
Mike McCarley
President, Golf
NBC Sports Group
Years in Cable: 7
Last year was one of Golf Channel's
most-watched years ever, thanks in
large part of the guidance of McCarley.
He expanded TV's most affluent
network-in total day and primetime-to
nearly 500 homes across
80 countries. McCarley also added
Cablefax: The Magazine
June 2018
Even before last year's rebranding of Urban One
and TV One, Liggins and Rice were working in
concert to ensure the company's new vision
honors its legacy as representing the best in
black culture and entertainment. On-air and
digital platforms are filled with content that not
only represents the culture but sparks conversation
about social justice and political issues
as well as pop culture. The two seek to elevate
new voices in the black community through
high-end original programming created by and
for a diverse community.
Michelle Rice
Best advice your mom or dad ever gave
you? Gender should never be a limitation.
They gave me that advice with their words
but also showed me how to be fearless and
strong by example
An area where media/ broadband could
use improvement? Continuing to improve
at the helm. As if live tornado chasing, hurricane
coverage and thundersnow aren't exciting enough
for The Weather Channel's audience, he's upping
the visual interest by adding immersed mixed reality
to the network's storytelling, a move which-along
with the augmented reality already in use-will
draw viewers even deeper into the world of weather.
The biggest innovation in media/broadband
over the last year? I'm most intrigued
by the recent re-resurrection of over-the-air
distribution of non-network content; even the
world of cord cutters is being disrupted.
Favorite restaurant: I would have to say
Bobo Garden on Buford Highway in Atlanta. It's
not fancy, but it has the best Chinese food in
Atlanta. My wife and kids would disown me if I
access and affordability of media/broadband
in rural and urban communities is critical
in bridging the digital divide. Connecting all
of our communities through technology and
digital resources that have a daily need and
utility in our lives could make a difference
in economic and educational opportunities
for many.
Your social media platform of choice? I'm
a culture, entertainment, news and information
junkie, so I love Twitter. I'm more of a
follower than an avid tweeter. The best thing
about Twitter is the social engagement and
conversation experience of tweeting live
during my favorite shows. It's like watching
television on the couch with a thousand of my
coolest friends.
What's the first thing you read in the
morning? I check my email, text messages
and social media on my iPhone. ■
didn't select Chinese food as my favorite!
An area where media/broadband could
use improvement? The Weather Channel TV
network is a leader in using augmented reality,
and in 2018 we will add immersed mixed reality
(IMR) to our storytelling. If IMR is the future, more
broadcasters need to embrace it, and figure it
out to give viewers what they will be demanding.
What's the first thing you read in the
morning? I read Apple News on my iPhone
for my daily brief of the day's top stories every
morning. It has all the news I need in one place
so I don't have to jump around from app to app.
I also check stock traders each morning.
Last show I binged not on my network(s):
" Billions " -of course. I'm anxiously awaiting
" Westworld " to come back! ■
Revolution Golf, a subscription-based ecommerce content platform, to
a digital portfolio that already boasts the world's largest online tee time
booking platform, GolfNow and the GolfNow Mobile App; GolfAdvisor.com;
and the Golf Channel Academy instructional facilities.
Favorite restaurant: J.G. Melon
Best advice your mom or dad ever gave you?
Say Please and Thank You.
What's the first thing you read in the morning?
My wife's mind.
Last show I binged not on my network(s):
" Billions "
If you could have a superpower, what would it be and why?
Teleportation ■
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