Cablefax The Magazine - June 2018 - 65

100. STAY IN YOUR LANE
David Cerullo
Chairman & CEO
INSP
Years in Cable: 29
Education: BS, Business,
Oral Roberts University
Michael
Schwimmer
President & CEO
Fuse Media
Years in Cable: 22
Education: BA, University of CA, Santa Barbara,
Economics & Spanish; JD, University of
San Francisco School of Law
Daniel Tibbets
President & GM
El Rey Network
Years in Cable: 2
Education: BS,
Marketing, Arizona
State University
Amy Winter
GM & EVP
UP TV
Years in Cable: 26
Education: University of Notre Dame
Standing out in a cluttered marketplace is
always challenging, but some networks do it
better than others. El Rey's dedication to bold
storytelling extends to encouraging aspiring
filmmakers to submit their work for consideration.
UP's family-focused programming
celebrates life's biggest moments. INSP also
has family-friendly programming, but gives it
a Western flavor with original " The Cowboy
Way " alongside eps of " Gunsmoke. " And Fuse
is a music-centered channel catering to young
adults. Cerullo, Schwimmer, Tibbets and Winter
all know how to make their networks special
and use that knowledge to attract and retain
viewers.
David Cerullo
Favorite restaurant? Ruth's Chris
Best advice your mom or dad ever gave you?
Treat people, places and things as they are and
not as you want them to be and not as you are.
Bitcoin - pro or con? I'm not a proponent
for Bitcoin. Too risky for me. No store of value.
Cablefax: The Magazine
No underlying assets to tie the
Bitcoin to.
What product or service could
you not live without? My cell
phone.
What does the future look like
for skinny bundles and flexible
packaging? Consumers have
been saying for a long time they
want some form of a la carte TV.
I don't see the economic metrics
that makes that practical for
either the distribution platforms
or the content providers.
I believe the future for skinny
bundles will rest with just how
much consumers may be willing
to forego channels they only
watch occasionally in favor of
more favorable pricing, coupled
with how many OTT channels
consumers may be willing to subscribe to in
order to supplement a skinny bundle and at
what price comparison.
Michael Schwimmer
Favorite restaurant - Escuela Taqueria, Los
Angeles
Best advice your mom or dad ever gave
you? My father owned a factory that made
drapes and I would work there during the summer.
He said, " You start out on the factory floor,
not in the office. That way, you understand how
the business works inside and out. "
If I ever get elected President, my first executive
order will be... to strengthen DACA
and enhance investment in public schools.
What product or service could you not live
without? iMessage for texting
What's the first thing you read in the
morning? The news
Daniel Tibbets
The biggest innovation in media/broadband
over the last year? Live streaming as
a real audience driver has really taken hold this
year. Live streams will be added to many OTT
platforms in the next year.
Best advice your mom or dad ever gave
you? Do what you love and the money will
follow
An area where media/ broadband could
use improvement? Ad insertion in Live
Streaming and broadband are still an issue but
getting better
June 2018
What would be the name of the reality
show based on your company? " Rebel
Without a Crew " (what else?)
What does the future look like for skinny
bundles and flexible packaging? Skinny
bundles will start adding more live streaming
(linear) product as a way to drive subs
Last show I binged not on my network(s):
" The Good Place "
Amy Winter
The biggest innovation in media/broadband
over the last year? The integration and
proliferation of streaming services accessible
on traditional MVPDs.
If you wrote a " Black Mirror " episode,
what dark side of technology would you
explore and why? The dumbing down of
society
Favorite restaurant: Our local pub, George's
Best advice your mom or dad ever gave
you? I learned more from the examples they
set than anything else.
Worst advice your mom or dad ever gave
you? Stick with a bad job situation because it
builds character.
If I ever get elected President, my first
executive order will be... Mandatory daily
siestas.
An area where media/ broadband could
use improvement? EVERY network should be
in HD.
Last show I binged not on my network(s):
" Nailed It! " ■
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Cablefax The Magazine - June 2018

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