Cablefax The Magazine - March 2015 - 22

sideration depending on the platforms and tactics used.
Therefore, it's imperative that success metrics be defi ned
up front along with a thorough understanding about what/
how they can be measured by platform. "
Emil Rensing
Chief Digital Offi cer
EPIX
John Najarian
EVP/GM, News & Digital
E! Entertainment
Najarian capped a successful
2014-including E!'s strongest year yet
on the digital front-with a promotion
that put him in charge of the news division
and news information programming
for the linear network, as well as the digital side.
And E!'s pop culture-loving demographic seems to fi t
right in with the social media trends driving so much of
the zeitgeist. " With mobile and social it's an always-on
consumer driving always-on content discovery and consumption, "
Najarian says. " I'd say that puts us in a good
spot, but of course opportunity like that opens the door
to many new competitors. "
Drew Pisarra
VP, Digital Media & Marketing
SundanceTV
SundanceTV's digital presence gained
momentum this past year by racking
up an unprecedented number of page
views, social media followers and
" likes. " But Pisarra is really excited that
the network's digital efforts have been recognized by
mainstream media. It might seem counterintuitive, but
this busy exec likes to unplug during his commute. " Every
day, I get 30 minutes each way to pocket the iPhone
and pull out the book. The daily, regimented break away
from the digital is as close to a meditation practice as
I'm likely to get. "
Adam Relis
Head
YouTube Space NY
Relis has been a key architect of YouTube's
original programming strategy
since 2007 and now heads the company's
sweeping 20,000-square-foot
creative playground, which opened its
doors in New York last fall. Located across the street from
parent Google's HQ, YT Space NY offers an extremely
well-appointed spot for developers to fi nesse their content.
This latest YouTube Space follows similar openings
in Los Angeles, London and Tokyo-though Relis already
has put his unique stamp on the place and no doubt will
continue to do so.
Rensing and his digital team paved
the way for EPIX to become the fi rst
premium network to stream on everything
from smartphones to Xbox 360,
PlayStation and Roku players. Last fall
EPIX launched a PremiumTV app for Google Chromecast.
More recently, Rensing led the Digital All Access Pass
streaming initiative for the EPIX/NHL partnership, making
the " The Road to the NHL Winter Classic " series available
to more than 1 million younger-skewing fans via multiple
platforms. " We've made great progress in the last fi ve
years, but competition is getting stronger, products are
evolving even faster and demand for great entertainment
isn't slowing down, " he says.
Brian Robbins
Founder/CEO
AwesomenessTV
When DreamWorks Animation came
looking for a way to connect with the
YouTube generation, Robbins' AwesomenessTV
had the perfect solution.
Now with Hearst onboard as partial
owner, Robbins is busy building out the rapidly growing
MCN, which counts more than 800 million monthly views
and a subscriber base of more than 114 million. Spoken
like a true disruptor, Robbins says, " We need to get in
front of the changes that are taking place in the industry.
Instead of fi ghting them we need to take advantage of the
disruption in our business to create new opportunities. "
Jennifer Robertson
SVP, Digital Media
& Business Development
WE tv
Robertson is dedicated to making immersive
digital content an integral part
of the WE tv experience. WE's recent rebrand
is grounded in digital, and thanks
to Robertson's creative initiatives-including the " Watchit
With " digital extension and previews of scripted drama
" The Divide " across platforms including Roku and WEtv.
com-average monthly visits to WEtv.com rose 55 percent
last year over 2013 and its social platform follower
growth soared 94 percent. An industry exec who truly
walks the talk, Robertson says she unwinds and disconnects
from her technology by watching TV. " A good binge
will do it every time, " she says.
22
cablefaxmag.com
March 2015
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