Cablefax The Magazine - March 2016 - 13

ence becomes more fl uid and effortless and most if
not all content is available for streaming, " he says.
Ron Lamprecht
EVP, Digital Distribution
NBCUniversal
Content distribution deals with online
video distributors abound at NBCUniversal,
and Lamprecht's driving much
of the action. The 16-year company veteran was not
only behind deals with YouTube, Vessel, Facebook,
Daily Motion, AOL, Twitter, Snapchat and Yahoo, but
he also drove signifi cant increases of full episode
views of NBCU content and built up the number of
VOD assets available to consumers. Moving forward,
NBCU will look to champion new ways to watch TV in
a multiscreen universe. How does he remain engaged?
" Use the technology, don't just read about it, " he says.
Lori LeBas
SVP, Affi liate Partnership
Development and Operations
ESPN
Serving in a new role within the affi liate
sales and marketing team, LeBas
will continue to lead efforts to defi ne
cross-functional business requirements for new products
and project management. She has already proven
to be a multiscreen powerhouse, spearheading the
strategic direction and objectives for The Walt Disney
Company's video distribution business and helping
to create growing businesses for the media industry.
What are her top three apps? " ESPN for one-stopshopping
for everything I need to read, watch or listen
to; Waze-how did I drive without it?; Words with
Friends, for my daily connection with my son. "
Karen Leever
EVP & GM, Digital Media
Discovery Communications
Since joining Discovery in October
of last year, Leever has championed
the company's fi rst TV Everywhere
offering, Discovery GO, and the company's virtual reality
portfolio, Discovery VR. She comes from DirecTV
where she spent a decade, most recently as SVP,
Digital and Direct Sales. There she was behind the
launch of the satcaster's fi rst responsive TVE streamCablefax:
The Magazine
March 2016
Aaron Luber
Head of VR/Cardboard
Partnerships
Google
Luber has always been at the forefront
of innovation, leading partnerships
and business development for
Google's VR team, and guiding content strategy and
support for emerging platforms. He oversaw all branded
campaigns across Google Cardboard, including
cablefaxmag.com
13
ing product and its OTT service NFLSundayTicket.
tv. In three years she believes " virtual reality will be
more mainstream, putting viewers right in the experience,
whether it's a riveting natural history show or live
sporting event or concert. "
Gabriel Lewis
EVP, Development & Studios
Maker Studios
As EVP, Development & Studios at
one of the world's top MCNs, Lewis
continues to expand the Studios division
at the company. He leads the development and
production of hundreds of pieces of original content-
including projects such as Disney XD by Maker-and
services a network of 60,000 content creators. He also
shepherds Maker-owned original, premium content for
multiple platforms. Lewis spearheads the operational
structure of the branded entertainment division at
Maker, where he leads a team of production and development
execs who create branded content appealing
to both the creators and commercial clients.
Mark Lopez
EVP & GM
Univision Digital
Lopez has played an integral role in
enhancing Univision's sales efforts
and results since joining the company
early last year from Google. Under his leadership,
Univision has become the number one Hispanic
multiplatform web property. Lopez also launched
the Conecta app, one of Univision's most successful
second-screen experiences to-date. " By its very
nature, multiscreen keeps us on our toes, " he says.
Lopez and his team will continue to focus on building
a digital cross-screen company that is connected to
an increasingly important multicultural millennial demo.
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Cablefax The Magazine - March 2016

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Cablefax The Magazine - March 2016 - Contents
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Cablefax The Magazine - March 2016 - Cover3
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