Cablefax The Magazine - March 2016 - Cover3

WWE Network:
Launch date: Feb. 24, 2014 Subscription count: 1.22 million paid subscribers at the end of 4Q15
Subscription cost: $9.99/month Headquarters: Stamford, CT
Why? No throwing chairs at this early SVOD pioneer. During its most recent fi nancial report, WWE revealed that
WWE Network subs watched an estimated 188 hours per household of content, placing it among top cable and
broadcast networks in terms of viewership. It's a classic example of taking a passionate fan base and giving them
exclusive content they can't get elsewhere-from WWE library footage to live event specials. While investors
sometimes bemoan the pace of WWE Network's growth, projections that it could hit four million subs in the
next few years don't seem that far-fetched, particularly as it expands internationally. In January, WWE made the
network available in Germany, Austria, Switzerland and Japan, and it's developing plans for an expansion to China,
Thailand and the Philippines.
YouTube Red:
Launch date: Oct. 28, 2015 Subscription count: Not released Subscription cost: $9.99 per month
Headquarters: San Bruno, CA
Why? Given the massive following some YouTube stars have amassed, we are carefully watching this
music and entertainment service. At launch, it was primarily a way to enjoy videos without ads and
offl ine, but it recently began offering exclusive original content. That's what may butter YouTube Red's
bread. Initial content includes " Scare PewDewPie, " a reality-adventure series from the creator and executive
producers of " The Walking Dead " at Skybound Entertainment and Maker Studios, and AwesomenessTV
feature fi lm " Dance Camp. " What will make YouTube Red really shine is if its biggest stars drive
followers to the premium service with their own exclusive content.
Cablefax: The Magazine
March 2016
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Cablefax The Magazine - March 2016

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Cablefax The Magazine - March 2016 - Cover3
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